Programmatic Trading in Radio Panel at Radio Show 2014

HAILEY, Idaho and SAN MATEO, Calif., Sept 3, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, and Jelli, the first programmatic advertising platform for the $40 billion global radio market, will be participating in a panel discussion regarding programmatic trading in radio at Radio Show 2014. They will be joined by other media industry experts from Clear Channel, OMD and Triton Digital. The panel will take place during Radio Show 2014 at the Indianapolis Convention Center.

Programmatic buying is the big media buzz phrase of 2014. It is widely adopted in online advertising and expected to represent more than $9 billion in trading this year. Advertisers and their agencies are on record stating that they would like to enable programmatic trading across their entire media buys, representing as much as 50% of all media spending. The upcoming panel will work to look beyond the hype to explore how both broadcast and digital radio alike can benefit from this impending technological shift, what short and long-term opportunities programmatic presents and how radio stands to uniquely capitalize on programmatic buying.

About Marketron
Marketron is the media industry's leading provider of business software solutions and services, and specializes in revenue management and audience engagement solutions. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone. The Marketron Mediascape platform is the only open architecture solution for the media industry, and effectively streamlines operational efficiencies through a web-based platform that is open for partner integrations. 

About Jelli
Jelli is the first programmatic advertising platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run radio spots. We bring the transparency, accountability and real-time delivery of the web to the offline medium of terrestrial radio. Our patented audio serving platform automates terrestrial radio advertising for advertisers and network operators, reaching millions of listeners weekly and serving billions of ad impressions annually. We are based in San Mateo, California and New York City, and our investors include Relay Ventures, Intel Capital, First Round Capital and several prominent angel investors.

Sparkpr for Marketron:
Shauna Sweeney
646.291.6054

Jelli PR Contact:
Sue Ellen Schaming                                                                            
[email protected]                                                
415.664.5072

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SOURCE Marketron