Proformative Unveils Ratings and Reviews for Business by Businesspeople

SAN JOSE, Calif., Nov. 1, 2011 /PRNewswire/ -- Proformative, the fastest-growing network for corporate finance professionals today released Proformative Business Reviews. This new rating system gives corporate executives a trustworthy resource to get unbiased ratings and reviews on more than 80,000 corporate service providers. Proformative Business Reviews debuts with ratings and reviews on corporate service providers in tax, audit, corporate law, facilities, banking, insurance, technology, HR, logistics and other business areas. Proformative Business Reviews is available at www.proformative.com/directory-reviews.

"We have seen social ratings wildly transform purchasing behavior in the consumer market. However, senior business executives, who control over $3 trillion annually in the U.S. alone(1), have been without any such resource to help them make their major purchases, frequently in the five, six, and even seven-figure range," said John Kogan CEO, Proformative. "Proformative Business Reviews changes that by providing a single resource to find the 'best of the best' providers based on reviews from the trusted Proformative peer network, leading to better outcomes for these leaders and their companies."

While user recommendations and opinions are considered the most trusted source of product information(2), prior to the creation of Proformative Business Reviews, the senior business leaders that control corporate purchasing had neither a comprehensive directory nor a reviews resource to help guide their decision-making process. Most of these chief financial officers and their teams spend untold hours chasing down even a single referral by email or via phone calls through their limited direct networks. Further, the majority (61 percent) consider peers predominant influencers when determining when and what to purchase(3) making the creation of a ratings and review system based on peer reviews highly appealing for this specialized area of business. Now, corporate professionals have a real-time barometer of customer satisfaction for the services that they depend on most to run their business operations.

"We've designed Proformative Business Reviews with the entire corporation in mind, including all of the finance and non-finance areas that roll up to the CFO such as HR, IT, legal, insurance, real estate and all other operational areas," continued Kogan. "Proformative provides an important forum to exchange information that can benefit service providers by helping them stay on top of issues, trends and demand in the market."

In order to review a business, users must be a Proformative member. Membership is free, and users must be a corporate finance, accounting, treasury or related professional. More than 80,000 service providers are already listed on Proformative Business Reviews, however, members can add any relevant service provider not already listed. Any service provider can also add their own business listing for free.

Once registered, members have full access to: Proformative's extensive and dynamic peer network of 400,000 senior finance executives; Ask the Experts Q&A; News and Bloggers; Career Center; Expert Webinars; Network Newsletters and more. In addition to free listings, Proformative also offers providers paid options to enhance listings that include logos, links to Web sites, corporate blogs, Twitter, and other resources.

For more information, service providers can email: [email protected].

About Proformative

Proformative (www.proformative.com) connects the world's corporate finance leaders to provide instant advice and insights on the tough financial and strategic challenges they face everyday. Proformative is the first social network specifically designed to help corporate finance professionals be successful in their jobs and careers. One third of all U.S. CFOs use Proformative and has more than 400,000 corporate finance and business professionals in its fast growing network. Proformative is headquartered in Silicon Valley and funded by Floodgate, Bullpen Capital, and Inspiration Ventures.

SOURCE Proformative