ProfNet Expert Alerts: Insomnia, Healthcare Consolidation, Mass Shootings, More
Also in This Edition: Jobs for Writers, Media Industry Blog Posts
NEW YORK, June 17, 2016 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area.
You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free! Just fill out the query form to get started: http://prn.to/alertswire.
EXPERT ALERTS
- Cognitive Behavioral Therapy More Effective Than Medication When Treating Insomnia
- Consolidation of Healthcare Organizations
- Deaf-Blind Awareness Week Begins June 26
- The Active Shooter Event: Staying Alive
MEDIA JOBS
- Senior Multimedia Writer/Producer – Oxygen (NY)
- Digital Journalist – PGA.com (GA)
- Associate Producer – CNBC (NJ)
OTHER NEWS & RESOURCES
- How to Make More Money With Your Content Marketing Writing
- How to Sign up for Official Democratic and Republication Convention News
- Media 411: Tips for Assignment Editors
EXPERT ALERTS:
Cognitive Behavioral Therapy More Effective Than Medication When Treating Insomnia
Richard Shane, Ph.D.
Founder
Sleep Easily, LLC
"One in three people have at least one symptom of insomnia, either not going to sleep or waking during the night. There are many treatments for insomnia, including medication, supplements, and cognitive behavioral therapy. Physical triggers such as relaxing the tongue and heart areas can help reduce both stress, PTSD and insomnia. The National Institutes of Health concluded that cognitive behavioral therapy is more effective and longer lasting than medication and other common remedies for insomnia. The American College of Physicians recommends that all adult patients receive cognitive behavioral therapy for insomnia treatment instead of medication."
Dr. Shane is a cognitive behavioral sleep therapist and founder of Sleep Easily with over 20 years' experience in a clinical setting. Author of the "Sleep Easily Method Sleepguide," Dr. Shane can comment on articles on for sleep topics and cognitive behavioral therapy treatments for insomnia. He is based in Boulder, Colo.
Website: sleepeasily.com
Contact: Mary Cochran, [email protected]
Consolidation of Healthcare Organizations
John Fink
Principal
ECG Management Consultants
Consolidation of healthcare organizations may offer a cover of security in a changing market, but it creates a crowded clinical environment for multihospital systems that have acquired affiliates with overlapping services. Expanding reach and access are key priorities of any health system; redundancies are not. Eliminating duplicative services seems like an easy answer, yet health systems rarely do so. In turn, systems are getting bigger, but care costs and outcomes are not necessarily getting better. So why are health systems refusing to regionalize or close services, even though patients and the health systems themselves stand to benefit? Says Fink: "Many health systems know they need to regionalize or close services but are reluctant to do so due to a complex and potentially volatile array of financial, operational, strategic, cultural, and political considerations. In other words, it's a difficult conversation to have. However, by managing service lines at a regional level and aligning with physicians through shared service-line control, fragmented facilities can transform into a true system that improves healthcare outcomes and costs."
Based in San Diego, Fink is a true thought leader in his field and was the recipient of the HFMA Helen Yerger/L. Vann Seawell Best Article Award for 2014–2015 for "Aligning with Physicians to Regionalize Services."
ProfNet Profile: http://www.profnetconnect.com/johnfink_ecg
Website: http:/www.ecgmc.com
Contact: Kimberly Miller, [email protected]
Deaf-Blind Awareness Week Begins June 26
Beth Kennedy
Director of DeafBlind Central
Central Michigan University
"Deafblindness is a disability of access. An intervener works one-on-one with a child who is deafblind to provide access and support. They foster growth within the student, assist them in making social connections and help them access the curriculum. They are a bridge between the student and teacher."
Kennedy developed CMU's new online Deafblind Intervener Certificate Program. She is available to discuss deafblindness, working with deafblind children and the training of deafblind interveners -- professionals who improve educational outcomes for those who are deafblind. She is an expert in working with deafblind children, helping to provide access, foster communication growth and help the student reach their potential. CMU offers only one of only two deafblind intervener programs in the nation.
Website: http://cmich.edu/news
Contact: Rachel Esterline Perkins, [email protected]
The Active Shooter Event: Staying Alive
Joe Alton, M.D.
Survivalist
"Needing a plan for active shooter situations is galling to some, but it's part of life in the 'new normal.' Those with a plan will have a better chance to survive this event and many other disasters in the uncertain future."
Dr. Alton can share tips to help people in a mass shooting survive, including: "If you find yourself in the middle of a terrorist event, you should remember these three words: Run, hide, fight. Just as 'stop, drop, and roll' can save the life of someone on fire, 'run, hide, fight' might save the life of someone under fire. This is the order of the actions that you should be taking in an active shooter scenario. Run: If you're in the line of sight of the shooter, run away at an angle or zigzag to make yourself a more difficult target. It's not a natural action you'd think of doing, but most shooters aren't marksmen and will miss a moving target. Hide: Most people will hide as their first course of action. However, you should run away from the direction of gunfire as soon as you hear it, leaving through those exits you've been mentally marking. This will make it less likely you and the shooter will cross paths. Forget about collecting your stuff; it will only slow you down. Fight: What if you can't run, and there is no reasonable hiding place? You just might have to fight yourself out of there. This strategy isn't always doomed to failure. You still might be able to subdue an attacker even if unarmed. Three young and unarmed men were able to do it to a shooter on a train in Paris. It's a last resort, but it can end without a fatality as it did there. If you don't fight, the shooter will have a clear shot to your head and death is likely. If you fight, it might just be harder to be hit with a fatal shot. Of course, it would be great if you knew martial arts, but any type of aggression against the gunman would disrupt their 'flow' and possibly put you at an advantage. If you can, approach him from the side or rear, and go for his weapon. If you have help, all should attack at the same time from different directions while hurling objects that he has to dodge. This guy is probably not James Bond; he'll be disconcerted and not be able to handle multiple threats at once."
Alton is co-author of the Amazon bestseller, "The Survival Medicine Handbook." He has also written the New York Times bestseller in health, "The Ebola Survival Handbook," "The Ultimate Survival Medicine Guide" and the just-released and timely "The Zika Virus Handbook." He has also contributed to Survivalist Magazine, Backwoods Home, Self-Reliance Illustrated, and Survival Quarterly, and has written a chapter on the basics of medical survival for Doctor Prepper's latest edition of "Making the Best of Basics: Family Preparedness Handbook." He is a well-known speaker, and host of The Doom and Bloom Survival Medicine Hour syndicated podcast.
Clip: https://www.youtube.com/watch?v=pHZtA9D4O6g
Website: www.doomandbloom.net
Contact: Ryan McCormick, [email protected]
MEDIA JOBS:
Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/
- Senior Multimedia Writer/Producer – Oxygen (NY)
- Digital Journalist – PGA.com (GA)
- Associate Producer – CNBC (NJ)
OTHER NEWS & RESOURCES:
Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line.
- HOW TO MAKE MORE MONEY WITH YOUR CONTENT MARKETING WRITING. Want to make more money with your content marketing writing? (Who doesn't?!?) Experts from OPENForum, Wall Street Journal Custom Studios, T Brand Studio at New York Times, and Contently share their insight: http://prn.to/1tm688B
- HOW TO SIGN UP FOR OFFICIAL DEMOCRATIC AND REPUBLICAN CONVENTION NEWS. The Democratic and Republication conventions are around the corner, and the world will be watching closely to see what shakes out of Philadelphia and Cleveland. Want to stay on top of the latest news from the conventions? Here's how: http://prn.to/24UrANH
- MEDIA 411: TIPS FOR ASSIGNMENT EDITORS. Being a journalist is tough -- stress and responsibility are an everyday thing. Just ask any assignment editor. They're the heart of a newsroom and where almost every story begins. They find the stories by fielding calls from the public, listening to scanners, reading news releases (yes, it still happens), planning the stories and assigning them to a reporter. They're producers and troubleshooters and also make the suggestions as to whether or not a story should be covered. Here's some advice for assignment editors from NewsLab: http://prn.to/1RZjhZw
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