Professional Hair Care Veteran Robin Powell Joins the Board at Divine Skin (DSKX) and Will Head Global Development

MIAMI BEACH, Fla., Feb. 2, 2011 /PRNewswire/ -- Robin Powell, a professional hair care veteran who has grown several companies over four decades of industry experience, has joined the board of directors and will head global business development at Divine Skin Inc. (OTC Bulletin Board: DSKX), which markets topical treatments under the brands DS Laboratories, Sigma Skin, Polaris Research, and The Pure Guild. This is a surprising development, as Powell has come out of retirement to join the team at Divine Skin.

Powell has a long line of successful ventures in the professional hair care industry. In the early eighties, he joined Sebastian as a small family business selling a new line of salon products and Powell was instrumental in building international distribution which culminated in the early nineties in the sale of Sebastian International to Wella which later became part of Procter & Gamble.

In 1994, after the sale of Sebastian, Powell was invited by the Mascolo brothers to join TIGI. Known at the time for Toni & Guy salons and education, the Mascolos wanted to build a global professional hair care brand. Within a few years, as VP of Business Development Worldwide and a member of the TIGI board of directors, Powell propelled the TIGI Bed Head line into over one hundred countries with the eventual sale of TIGI to Unilever for more than $400 million.

Divine Skin coaxed Powell out of retirement because, according to CEO Daniel Khesin, "He came to believe that Divine Skin is pursuing the most innovative path in personal care, with products that attract repeat customers and facilitate easy entry into new markets. Robin feels that this could be his biggest venture yet.

"Robin Powell is a legend in this industry," continued Khesin. "We are already experiencing enormous growth by leveraging his resources and relationships. We are now much more efficient because Robin knows the people in each region who are the best fit for us. So he gets us on the phone with the right decision makers, and we just have to ensure them we can supply enough product. Really, it's unbelievable."

Powell said, "Divine Skin has all the right pieces in place, there is a 'wow' factor and efficacy that is simply unmatched in the industry. After getting to know the products and the team, I am completely convinced that this company will be a big success, far bigger than anything I have done in the past. I am delighted to be onboard, to be part of this."

About Divine Skin

Divine Skin Inc. develops, markets, and distributes personal-care products through cosmetics wholesalers, online retailers, specialty outlets, spas, salons, and medical offices in more than 20 countries. Its brands include DS Laboratories, Sigma Skin, Polaris Research, and The Pure Guild.

DS Laboratories, the flagship brand, offers high-performance topical solutions for men and women to restore growth and radiance to hair; suppress dandruff and unwanted hair; control acne; maintain feminine hygiene; and reduce the appearance of cellulite, wrinkles, and double chins (www.dslaboratories.com).

The Sigma Skin brand targets men and sells through upscale retailers such as Bergdorf Goodman and Neiman Marcus in the United States, Saks Fifth Avenue in Mexico, and Harvey Nichols in the United Kingdom. Products are designed to reverse hair loss and other signs of aging (www.sigmaskin.com).

Polaris Research makes high-potency minoxidil-based hair-growth formulas (www.polarisresearch.co.uk).

The Pure Guild, the newest brand, offers purity with performance. Botanical compounds proven most effective in rigorous clinical trials are extracted mechanically, using no industrial solvents or damaging heat. The uncompromised treatments sell through ultra-premium food retailers (www.thepureguild.com).

Divine Skin's management believes the company has established itself as a leader in topical therapies, especially hair growth, through aggressive pursuit of innovation and technology. Products employ comprehensive formulas with multiple methods of action against common skin conditions. Many utilize proprietary encapsulation techniques for improved bioavailability.

SOURCE Divine Skin Inc.

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