Procter & Gamble Introduces Tide(R) Plus Febreze Freshness Sport(TM)

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Feb 17, 2010, 09:39 ET

CINCINNATI, Feb. 17 /PRNewswire/ -- Recent advances in clothing technology have yielded lighter, more comfortable workout wear, but these advanced fibers can also trap tough dirt and odors. Beginning this week, new Tide® plus Febreze Freshness Sport™ – a new detergent designed to remove tough stains and odors from performance garments -- is available at retailers nationwide, including all Target stores.

Tide plus Febreze Freshness Sport leaves your entire load clean and your active wear smelling fresh, eliminating the need to purchase specialty products or launder active wear separately. Additionally, the new technology in Tide plus Febreze Freshness Sport releases freshness as you move.

"Look for breathable fabrics which can help keep you cool and dry; and turn to Tide plus Febreze Freshness Sport to help remove tough stains and odors from garments that take the hardest hits," said Suzanne Watson, North American Tide Associate Marketing Director.

From February 7 through March 28, Target customers can realize savings on Tide plus Febreze Freshness Sport with in-store coupons found on specially marked products. In addition, Target-exclusive coupons for Tide plus Febreze Freshness Sport will be featured in newspapers nationwide this Sunday. In total, these promotions represent a savings of up to $5. The in-store coupons also feature a special savings of $2.50 off C9 by Champion, a line of performance wear available only at Target and Target.com.

About Tide®

For almost 60 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. Please visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions, updated fabric care articles, and an interactive Stain Detective, which provides official Tide stain removal solutions.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble