Procter & Gamble Expands Natural Instincts Voluntary Recall to Include Two Additional Shades

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Apr 15, 2011, 03:00 ET

CINCINNATI, April 15, 2011 /PRNewswire/ -- The Procter & Gamble Company (NYSE: PG) today announced it is expanding its voluntary recall of Clairol Natural Instincts to include two additional shades in the United States, Canada and Puerto Rico. The company said a very small number of the two additional products are affected. With the two additional shades, P&G is voluntarily recalling 12 Natural Instincts shades from the market.

The company said it is taking the step due to a mismatched ColorFresh!™ Revitalizer sachet in the kits that may create an unwanted color result. The ColorFresh!™ Revitalizer gives consumers a boost of color two weeks after the initial coloring. The primary hair colorant is not affected. All of the products contained in the kit remain safe to use.

The following additional shades are affected:


SHADE DESCRIPTION
Natural Instincts 11G Lightest Golden Brown (Amber Shimmer)
Natural Instincts Vibrant Shade 6A Light Cool Brown (Wake-up Cocoa)

P&G originally announced a voluntary recall of the following ten shades:


SHADE DESCRIPTION
Natural Instincts Shade 16 Light Auburn (Spiced Tea)
Natural Instincts Shade 35 Brown Black (Ebony Mocha)
Natural Instincts Creme Shade 03G Light Golden Blonde (Honey Creme)
Natural Instincts Creme Shade 7.5 Dark Blonde (Maple Creme)
Natural Instincts Creme Shade 21G Medium Golden Brown (Caramel Creme)
Natural Instincts Creme Shade 23R Medium Auburn (Raspberry Creme)
Natural Instincts Creme Shade 30R Dark Auburn (Cherry Creme)
Natural Instincts Creme Shade 31 Darkest Brown (Coffee Creme)
Natural Instincts Vibrant Shade 9 Natural Light Blonde (Blonde Vibrance)
Natural Instincts Vibrant Shade 10 Extra Light Blonde (Sun-Kissed Blonde)

P&G is removing the products in question from store shelves. Consumers with one of the impacted sachets can still use everything else in the kit, including the main colorant and color conditioning treatment, but should discard the ColorFresh!™ Revitalizer sachet.

People who have purchased the affected shades should call Clairol for a replacement coupon or refund at the following number:

866-493-0512 (Hours of operation: Monday-Friday, 9AM-6PM US ET)

People who have used the ColorFresh!™ Revitalizer and need color assistance can call Clairol at the following number:

800-CLAIROL (252-4765) (Hours of operation: Monday-Friday, 9AM-6PM US ET, Saturday, 9AM-4PM US ET)

Additional information is available at www.clairol.com/alert.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble