Procter & Gamble Brings Disaster Relief to Florida Residents Affected by Hurricane Isaias

Residents Can Access On-Site Showers and Tide Loads of Hope Laundry Services in Pensacola and Pace, Florida

News Summary

• Essential Relief: The P&G Disaster Relief Program is deploying free mobile laundry services, hot showers, and personal care and hygiene products to Florida residents affected by Hurricane Isaias, in partnership with disaster relief organization Matthew 25: Ministries and Walmart.
• Operation Details: Relief operations are underway daily from 9 a.m. to 5 p.m. CST, or until capacity is reached, at Walmart Supercenter, 8970 Pensacola Blvd., Pensacola, FL 32534, and Walmart Supercenter, 4965 U.S. Highway 90, Pace, FL 32571.
• Free Public Access: Laundry and shower services are free of charge to affected families and first responders, with up to two loads of laundry per household.
• Accessible Facilities: Shower trailers feature private bathroom/shower units, including ADA-compliant ones and a Pampers diaper-changing station. Individual personal care products from trusted P&G brands such as Pantene, Olay, and Old Spice will be available for use.
• Media Access: Media are welcome on-site for interviews, photos, and video capture; contact details are listed below.

CINCINNATI, Oct. 12, 2026 /PRNewswire/ -- Procter & Gamble is activating the P&G Disaster Relief Program in Pensacola and Pace, Florida, to support families and first responders impacted by Hurricane Isaias. In partnership with international humanitarian and disaster relief organization Matthew 25: Ministries and Walmart, P&G is providing free mobile laundry services, hot showers, and essential personal care and cleaning products in affected communities beginning Oct. 12.

Over the weekend, Hurricane Isaias made landfall along Florida's Gulf Coast, bringing damaging winds, heavy rainfall, flooding, storm surge, widespread power outages and fallen trees across the Florida Panhandle. The storm caused significant damage to homes, businesses and critical infrastructure, creating hazardous conditions and disrupting communities throughout the region.

For more than a century, P&G has supported communities during times of disaster by providing everyday essential products and services that help restore comfort, hope, and a sense of normalcy. Together with longstanding partners like Matthew 25: Ministries and Walmart, the P&G Disaster Relief Program helps make the road to recovery a little easier through the same trusted products families rely on every day.

What emergency relief services are being deployed?

To support the community's recovery, P&G is deploying:

• The Tide Loads of Hope mobile laundry unit, powered by Matthew 25: Ministries, which provides free, full-service laundry to affected families and responders. Residents can bring up to two loads of clothing per household to be washed, dried, and folded. All washable clothing types will be accepted, except for heavy bedding.
• Mobile shower trailers will also be available, featuring five bathrooms and shower units, including ADA-compliant ones, and a Pampers diaper-changing station. Individual personal care products, including shampoo, conditioner, and body wash from trusted P&G brands like Pantene, Head & Shoulders, Olay, and Old Spice, and freshly laundered towels will be available for use on-site, along with freshly laundered towels. All units are thoroughly cleaned and disinfected following each use.
• In collaboration with Matthew 25: Ministries, P&G will also distribute free personal care kits into impacted communities, with everyday essentials and cleaning products from brands including Always, Bounty, Charmin, Crest, Dawn, Febreze, Ivory, Gillette, Head & Shoulders, Mr. Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tampax, Tide, Venus, and Zevo.

Where and when can residents access services?
Relief teams began collecting laundry and providing shower and restroom services on Monday, Oct. 12. Operations will continue daily from 9 a.m. to 5 p.m. CST, or until capacity is reached:

Walmart Supercenter
8970 Pensacola Blvd., Pensacola, FL 32534

Walmart Supercenter
4965 U.S. Highway 90, Pace, FL 32571

"P&G exists to serve consumers through trusted products that meet their everyday needs, and that commitment extends to times of disaster like this," said Claude Zukowski, Senior Director, Community Impact, P&G. "By bringing our mobile laundry and shower services and essential personal care and hygiene products to communities impacted by Hurricane Isaias, we can help restore a sense of comfort and routine for families and first responders as they recover from the storm's damaging winds, flooding, power outages and widespread disruption across the Florida Panhandle."

For real-time operational updates, capacity notifications, and scheduling changes, please visit Matthew 25: Ministries on Instagram @m25m_org and the Matthew 25: Ministries Disaster Page.

Media Contacts
Media are welcome on-site for interviews, photos, and video capture. Please contact:

• P&G: Becky East ([email protected])
• Matthew 25: Ministries: Michelle Jones ([email protected])
• Walmart: Walmart.com/Reporter

ABOUT P&G: P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.

ABOUT THE P&G DISASTER RELIEF PROGRAM: For decades, P&G has played a leading role in supporting communities impacted by natural disasters by mobilizing essential products and services from trusted P&G brands, in close partnership with nonprofit and retail partners. This includes Tide Loads of Hope, P&G's mobile laundry program founded in 2005, which offers free laundry services to families affected by disasters. Tide Loads of Hope has become a core component of P&G's disaster response efforts, with deployments in response to major emergencies across the United States. Please visit P&G's Disaster Relief website to learn more.

SOURCE Procter & Gamble