Proactiv® Solution Launches Proactiv®365 Care and Support, Every Minute, Every Day™ in Honor of Acne Awareness Month

An Exclusive Program Offering Acne Care and Support Every Minute, Every Day

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Jun 24, 2011, 05:31 ET

SANTA MONICA, Calif., June 24, 2011 /PRNewswire/ -- To kick off Acne Awareness Month, Proactiv® announced the launch of Proactiv®365 Care and Support, Every Minute, Every Day™, a multi-channel, multi-dimensional support system that provides customers with unparalleled access to skin care expertise and community support.

The program offers Proactiv® customers professional skin care advice and support from dermatologist-trained skin care experts, creating one of the most robust, physician-reviewed Q&A and online acne content available with new resources, tools and community engagement opportunities.

America's number one acne system redefined acne treatment more than 15 years ago by offering consumers the opportunity for a lifetime of clear skin with its revolutionary, preventative solution for acne in a market dominated by spot treatments. The introduction of this 24-hour care and support program is the newest tenet in Proactiv's ongoing mission to provide an effective acne treatment without a prescription.

"Acne is a chronic skin condition that often lasts for years in teens and sometimes decades in adult women. As practicing dermatologists, we know the toll acne can take on self confidence. When someone has concerns or questions, they are anxious to get information fast," said Dr. Katie Rodan, co-developer of Proactiv® Solution.

"The program allows us to provide a level of skin care support to our customers, at no additional cost, that goes beyond what any other over-the-counter acne or skin care product offers," said Rodan.

Proactiv® customers can now reach expert, doctor-trained Skincare Advisors who are on-call 24/7 to help them manage their unique skincare needs, create a custom skincare regimen designed specifically for their skin and, through new online community tools, ask questions of their peers and experts, post or read comments, share and receive encouragement from other Proactiv users and view and share their own "before" and "after" photos and Proactiv® success stories.

The program also offers a free, interactive online consultation tool for an opportunity to virtually consult with Drs. Rodan and Fields, board-certified dermatologists and co-developers of Proactiv® Solution, and receive valuable advice on personal skin care concerns, customized regimens and more.

For more information on Proactiv®365, Care and Support, Every Minute, Every Day™, visit www.Proactiv.com/care_benefits.

About Proactiv® Solution

For more than 15 years, Proactiv® Solution has been America's No. 1 acne system and a leader in acne prevention and treatment. With micro-crystal benzoyl peroxide, Proactiv directly targets the causes of acne – bacteria, oil production, and dead skin cell build up – to clear existing blemishes, soothe inflammation and redness, and help to prevent new breakouts from occurring. Proactiv Solution has a complete line of products, beyond the iconic 3-Step System, including moisturizers, sunscreens, spot treatments and body washes formulated specifically for acne prone skin.

Proactiv was developed by leading dermatologists, Katie Rodan, M.D. and Kathy Fields, M.D. It has been used successfully by millions of women, men and teens around the world. Proactiv has been recognized with 30 awards and honors from the beauty and health industry.

Proactiv Solution is distributed by Guthy | Renker and can be purchased by calling (888) 819-2019 or online at www.proactiv.com.

About Guthy | Renker

Guthy | Renker is one of the world's largest and most respected direct marketing companies, with distribution in 68 countries. Since 1988, Guthy | Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry.

Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA). He was elected the first chairman of the ERA's Executive Committee /Board of Directors and now serves as Chairman Emeritus.

More than fifteen years ago, Guthy|Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world's best selling acne treatment product, helping millions to achieve the goal of clear skin.

Guthy-Renker has a superior track record of customer satisfaction. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.

Guthy-Renker is headquartered in Palm Desert, CA; and has offices in Santa Monica, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Helsinki, Finland; Shanghai, China; Tokyo, Japan; Sydney, Australia; and New Delhi, India.