Proactiv®, America's #1 Acne System, Welcomes Actress Naya Rivera as its Newest Celebrity Ambassador

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Dec 21, 2011, 09:00 ET

SANTA MONICA, Calif., Dec. 21, 2011 /PRNewswire/ -- Naya Rivera, star of the hit TV show "Glee," has signed on to share her unique experience as a Proactiv® user with America.

(Photo: http://photos.prnewswire.com/prnh/20111221/NY26055 )

"I am excited to be a part of a show that encourages teens and young adults to embrace their differences and be proud of who they are as an individual, which is exactly why I am honored to represent Proactiv®. Working with Proactiv® will allow me to take that self confidence message a step further by helping individuals tackle their acne and literally put their best face forward."

A Proactiv® user in high school, she loved the way it made her skin glow. Naya has once again turned to Proactiv® products to effectively clear her skin of recent blemishes and breakouts while on set, on tour and at home.

"Naya is a confident, independent and vivacious young woman who, through her acting and singing career, has become a role model on what it means to have amazing self confidence. This partnership will allow existing and new Proactiv® customers to hear how she translated her fight with breakouts into an inspirational story of feeling and looking your best," said Greg Renker, co-founder and co-chairman of Guthy-Renker.

Joining a star-studded lineup of current Proactiv® celebrity customers-turned-spokespeople, including Justin Bieber, Katy Perry, Avril Lavigne and Julianne Hough, Naya will appear in several new Proactiv® television spots, debuting in spring 2012.

Naya Rivera began her entertainment career at the early age of three, performing and acting on numerous hit shows before joining the cast of "Glee" in 2009.

About Proactiv®

For more than 15 years, Proactiv® Solution, America's No. 1 acne system, has been a leader in acne prevention and treatment. With micro-crystal benzoyl peroxide, Proactiv® directly targets some of the primary causes of acne – bacteria, oil production, and dead skin cell build up – to clear existing blemishes, soothe inflammation, and help to prevent new breakouts. Proactiv has a complete line of products, beyond the iconic 3-Step System, formulated specifically for acne prone skin including moisturizers, sunscreens, spot treatments and body washes.

Proactiv was developed by leading dermatologists, Katie Rodan, M.D. and Kathy Fields, M.D. It has been used by millions of women, men and teens around the world and has been recognized with 30 awards and honors from the beauty and health industry.

Proactiv Solution is distributed by Guthy-Renker and can be purchased by calling (888) 819-2019 or online at www.proactiv.com.

About Guthy-Renker, LLC

Guthy-Renker is one of the world's largest and most respected direct marketing companies, with distribution in more than 65 countries. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry.

Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA). He was elected the first chairman of the ERA's Executive Committee /Board of Directors and now serves as Chairman Emeritus.

More than fifteen years ago, Guthy-Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world's best selling acne treatment product, helping millions to achieve the goal of clear skin.

Guthy-Renker has a superior track record of customer satisfaction. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.

Guthy-Renker is headquartered in Santa Monica, CA; and has offices in Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Helsinki, Finland; Hong Kong, S.A.R.; Moscow, Russia; Tokyo, Japan; Sydney, Australia; and New Delhi, India.