Private Media Group's Gay Content Division Launches State-of-the-Art VOD Platform - 'Maleflixxx Mobile'

BARCELONA, Spain, Aug. 12 /PRNewswire-FirstCall/ -- Private Media Group, Inc. (Nasdaq: PRVT) a worldwide leader in premium quality adult entertainment content, today announced that its gay online content division Sureflix Digital Distribution has launched a new mobile VOD platform for its Maleflixxx network of sites. The platform complements Private's current online offering, which forms part of its global content distribution grid.

The new mobile platform, Maleflixxx Mobile, allows consumers to view gay content on all mobile devices, including the iPad, iPod Touch, iPhone and Android handsets. The platform is accessible via www. maleflixxx. tv and from Maleflixxx's network of hundreds of white label websites, which includes Private's gay content brand Man-Size at www.man-size.tv. Sureflix's proprietary technology detects which devices are being used to access the site and delivers the interface for a particular device. Users can access their account from any device, experiencing the same functionality.

The platform's easy-to-navigate interface allows users to instantly browse content by category, theme and studio. Broadcasting in video quality, equal to a high speed Internet connection, more than 44,000 scenes from over 200 studios are available. The platform is localized in seven languages: English, French, Spanish, German, Portuguese, Italian and Japanese.

In addition, a white label version of the mobile platform is available and will be marketed to studios and affiliates worldwide.

Aimed at the lucrative gay market, this is the second mobile VOD platform launched by Private Media Group. In April this year, the Gamelink mobile VOD platform was launched.

Andrew Sullivan, Private Media Group's VP of Online Services commented, "The launch of Maleflixxx Mobile to the gay market is part of our wider digital distribution strategy to mobilize all of our online properties. Sureflix's unique technology allows us to localize our products to effectively reach vertical markets worldwide. As we continue to expand our digital distribution strategy for consumer consumption across multiple devices, we expect Maleflixxx Mobile to significantly add to revenues in Q3 and Q4."

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including mobile telephone handsets via 104 network operators in 45 countries, digital TV via 38 platforms in 24 countries, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of luxury consumer products. Private is the world's preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private. com

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

SOURCE Private Media Group