Private Media Group Expands Video-On-Demand Offering in France With the Leading Adult Cinema Channel XXL

BARCELONA, Spain, July 20, 2011 /PRNewswire/ -- Private Media Group, Inc. (NASDAQ: PRVT) a worldwide leader in premium-quality adult entertainment products, today announced that the company is expanding its VOD (Video-On-Demand) offering by signing a partnership France's AB Groupe to supply their VOD website www. xxltv. fr with Private's premium quality content.

Available to consumers via Free IPTV France, and launched in 2010, XXL is a dedicated adult cinema television channel. The new deal will provide the channel with a wide array of Private's titles including its best selling big budget blockbuster titles.

Private Media Group has been supplying AB Groupe with content for over a decade via the Free IPTV network.  Private currently has 100% coverage throughout France and the new deal with XXL will continue to significantly improve revenue generation through increased exposure and premier positioning.

Private Media Group's CEO & Chairman Berth Milton commented, "This combination of three market leaders joining forces to deliver a premiere user experience and access to the best adult content available today is a win-win for everyone. As we continue to expand our footprint in France and Europe as a whole, we expect this to significantly add to revenues in the coming year."

About AB Groupe

The AB Groupe is a French business group in the field of broadcasting. It was founded in 1977 by Jean-Luc Azoulay and Claude Berda as a music production company, and in 1987 went into the world of television.

About Iliad Group

The Iliad Group is a major player in the French telecommunications and Internet access market via its subsidiaries Free and Alice (4,534,000 Broadband subscribers as of 31 December 2010), One.Tel (fixed telephony providers), as well as Free Mobile. The Iliad Group is listed on Euronext Paris under the ticker ILD.

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of products and services. Private is the world's preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private. com

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:
Leslie Amadio
Head of Corporate Communications
Private Media Group
Tel + 1 708 577 3022
[email protected]

SOURCE Private Media Group, Inc.

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