Private Media Group Expands Relationship and Coverage With Free IPTV France

BARCELONA, Spain, March 30, 2011 /PRNewswire/ -- Private Media Group, Inc. (Nasdaq: PRVT) a worldwide leader in premium-quality adult entertainment products, today announced the company has entered into an expanded agreement with long time IPTV partner, Free, an internet service provider in France.  Leveraging Free's leading distribution platform which includes free-to-air TV channels, PVR, and catch-up services, along with extensive user base, Private will have 100% coverage throughout France with terms that will continue to significantly improve revenue generation through increased exposure and premier positioning.

Under the terms of the agreement, Private's content is now also featured on the Free platform in the "Hot Video Store" Video-on-Demand shop of Hot Video magazine, the most popular adult magazine in France.  The new offering went live in March this year.

Established in 1999, Free is an Internet service provider in France, and is a 100 percent subsidiary of the Iliad Group. Free offers Internet access, telephony and television as a bundled package to its subscribers via Freebox modem. Whilst the Freebox includes a choice of free-to-air TV channels, PVR, and catch-up services, some subscribers pay extra for premium TV channels and on-demand content.

Private Media Group's CEO & Chairman Berth Milton commented, "We have enjoyed a long, prosperous relationship with Free helping further strengthen our position throughout France as the leading adult brand and choice for consumers. Combining Free's comprehensive platform and loyal user base with Private's high-quality content and strong brand recognition, we expect this expanded agreement will generate substantial profit going forward."

About Iliad Group

The Iliad Group is a major player in the French telecommunications and Internet access market via Free and Alice (4,534,000 Broadband subscribers as of 31 December 2010), One.Tel (fixed telephony providers), as well as Free Mobile. The Iliad Group is listed on Euronext Paris under the ticker ILD.

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including mobile telephone handsets via 104 network operators in 45 countries, digital TV via 38 platforms in 24 countries, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of luxury consumer products. Private is a global content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private .com

For further information please contact:
Leslie Amadio
Head of Corporate Communications
Private Media Group
Tel + 1 708 577 3022
[email protected]

SOURCE Private Media Group

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