Pringles® Is Set To Release First-Ever Super Bowl Ad
Pringles will invest in big game with advertisement demonstrating flavor stacking
BATTLE CREEK, Mich., Dec. 20, 2017 /PRNewswire/ -- Pringles® will advertise for the first time ever during Super Bowl LII on Feb. 4. As a leader in the snacks category, and with an estimated 11.2 million pounds of chips* consumed on game day, Pringles is set to introduce Americans to an entirely new way to enjoy their Pringles: "Flavor Stacking." Each stack is made with a variety of Pringles' flavor combinations; for example, fans can combine Cheddar Cheese + Sour Cream & Onion + Jalapeño crisps to enjoy the 'Hot Tamale Stack'. With so many delicious flavors of Pringles, the stacking possibilities are endless on game day spread.
The spot will mark the official TV kick off for the Pringles 'Flavor Stacking' campaign which will run throughout 2018. The effort is the latest example of Pringles' focus on celebrating fun and encouraging playful behavior.
Super Bowl weekend is a historically strong weekend for the Pringles brand, with in-store dollar and unit sales well above normal levels. Last year's Super Bowl weekend was the 4th highest weekend in sales for the brand, falling just behind other historically salty snack oriented weekends such as July 4th and Memorial Day.
"The Pringles Super Bowl advertisement is an opportunity to show people a fun, new way to enjoy their favorite Pringles flavors with their family and friends. Whether there are four people at home or 30 people at your party, this idea's 'now why didn't I think of that?' spirit brings a whole new way to snack during the big game this year," said Yuvraj Arora, senior vice president of marketing for Kellogg's U.S. Snacks division.
The spot is created by Grey Group and will be supported by a fully integrated marketing campaign including PR, digital and social media.
"'Flavor Stacking' Pringles is one of those things that seems so stupidly obvious in hindsight. But relatively few people have thought to do it. We've harnessed the incredulous reactions after people are introduced to 'Flavor Stacking' in an entertaining and hilarious spot," said Brian Platt, Group Creative Director of Grey Group New York.
Full details of the advertisement and its supporting initiatives have not yet been disclosed but exclusive sneak peeks of the spot are to come. To hear more head to @PringlesUS on Twitter and Instagram and check out Facebook.com/Pringles with the hashtag #PringlesStack.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.
SOURCE Kellogg Company
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