Primo Water Honors a Shared Environmental Vision

WINSTON-SALEM, N.C., Sept. 2 /PRNewswire/ -- The people of Primo Water Corporation want to congratulate the people of Concord, MA for taking a tough environmental stand this year.

Concord residents voted in April to ban the sale of bottled water in their town to ease the growing burden on overflowing landfills. Primo Water took notice and moved to honor the residents by sponsoring Concord's 375th birthday celebration music festival and fireworks show at 5:00pm, September 12th 2010, at Concord-Carlisle High School.  

"We choose not to sell single-use PET bottles for the very reasons the people of Concord chose to vote for the ban," said Kelly Lockwood-Primus, Primo's VP of Marketing. "Primo offers consumers a responsible way to drink great tasting water and still protect the landfills and the rest of the planet from discarded single-use water bottles," she said.  Primo Water's three-and five-gallon bottles are exchanged when empty for a discount on a new bottle. Bottles are then reused an average of 40 times, before the plastic is ultimately recycled. "The Primo bottle exchange system has managed to keep more than 1.8 million pounds of plastic out of our landfills so far."

At the festival, attendees are encouraged to bring their own reusable water bottles, which Primo will refill at no charge. Visitors to the Primo tent will have the chance to win one of 100 home water dispensers to be given away. Primo also plans to give away 2,500 free reusable sport bottles and other items.

Primo Water Corporation offers water and its Energy Star rated water dispensers at thousands of retail locations across the country.  

Learn more about the Primo sponsorship of the Concord, MA 375th birthday celebration at:  http://www.primowater.com/concordmass.php

Primo Water Corporation is the responsible choice for consumers who want to drink great tasting water. A leading nationwide provider of water and Energy Star rated home water dispensers; Primo chooses not to sell water in single-use water bottles and instead promotes the reduction of plastic in landfills by offering zero waste three- and five-gallon bottles. Primo's patent pending recycle/exchange program encourages consumers to return the empty bottle. Primo then refreshes and re-uses the bottles an average of 40 times before recycling the plastic. The majority of Primo water is bottled at locations within 100 miles of its point of sale minimizing its transportation carbon footprint. In nationwide blind taste tests, 3 out of 4 consumers preferred Primo over the nation's top selling spring waters. Learn more about Primo Water at www.primowater.com      

SOURCE Primo Water Corporation