Primark Clothing | Customer Insight

NEW YORK, June 13, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Primark Clothing | Customer Insight
http://www.reportlinker.com/p0885294/Primark-Clothing-|-Customer-Insight.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Television_Broadcasting

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration Understand which strategies are most effective at driving customer loyalty in clothing and justify your own business investments Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities A comprehensive analysis of a retailer's customer profile How has the profile of the consumers shopping at the clothing retailer changed over the past year and what has caused this? What drives consumers to shop for clothing at the retailer? What makes them disloyal? How many other stores do your shoppers use for clothing and what stores are these? Will these be a threat going forward?

AT A GLANCE SUMMARY
•Primark clothing
SHARE OF SHOPPERS
•Primark share of shopper by demographics
•Primark share of shopper by TV region
•Primark penetration of shopper by household characteristics
•Primark share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
•Primark conversion of visitors to main user by demographics and region
•Primark conversion of visitors to main user by household characteristics
•Non-converting customers
PROFILE OF SHOPPERS
•Primark profile of shoppers by television region
•Primark profile of shoppers by household characteristics
•Primark profile of shoppers by other characteristics and ACORN classification
LOYALTY
•Primark loyalty of main users by demographics and region
•Primark loyalty of main users by household characteristics
•Primark basic drivers of loyalty and disloyalty
•Primark detailed drivers of loyalty
COMPETITION
•Cross sector competitor dynamics
APPENDIX
•Methodology
- The selection of parliamentary constituencies
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
•Further reading
•Ask the analyst
•Global Retail FreeView
•Verdict consulting
•Disclaimer


TABLES
•Table: Key performance indicators for Primark in clothing
•Table: Primark changes in visitor share (%) 2008–12
•Table: Primark changes in main user share (%) 2008–12
•Table: Visitor and main user penetration of ACORN classification (%) 2012
•Table: Primark changes in conversion rate (%) 2008–12
•Table: Primark changes in non-conversion rate (%) 2008–12
•Table: Main stores non-converters use instead of Primark 2012
•Table: Primark visitor and main user profiles by ACORN classification (%) 2012
•Table: Primark changes in loyalty (%) 2008–12
•Table: Primark changes in disloyalty (%) 2008–12
•Table: Primark drivers of loyalty 2008–12
•Table: Primark drivers of disloyalty 2008–12
•Table: Primark detailed drivers of loyalty 2012
•Table: Cross sector matrix shopping 2012
•Table: Other retailers used 2012
•Table: Sample sizes by sector 2012


FIGURES
•Figure: Visitor share 2008–12
•Figure: Main user share 2008–12
•Figure: Visitor share by demographic group 2012
•Figure: Main user share by demographic group 2012
•Figure: Primark visitor share by television region 2012
•Figure: Primark main user share by television region 2012
•Figure: Primark visitor and main user share by household tenure 2012
•Figure: Primark visitor and main user share by number of people in household 2011
•Figure: Primark visitor and main user share by children in household 2012
•Figure: Primark visitor and main user share by number of cars in household 2012
•Figure: Primark visitor and main user share by working status 2012
•Figure: Primark visitor and main user share by marital status 2012
•Figure: Conversion rates 2008–12
•Figure: Conversion rates by demographic group 2012
•Figure: Primark conversion rates by region 2012
•Figure: Primark conversion rates by household tenure 2012
•Figure: Primark conversion rates by number of people in household 2012
•Figure: Primark conversion rates by children in household 2012
•Figure: Primark conversion rates by number of cars in household 2012
•Figure: Primark non-conversion rates 2008–12
•Figure: Primark non-conversion rates by demographic group 2012
•Figure: Demographic profile of non-converting Primark visitors 2012
•Figure: Regional profile of non-converting Primark visitors 2012
•Figure: Primark visitor profile by demographic group 2012
•Figure: Primark main user profile by demographic group 2012
•Figure: Primark visitor profile by region 2012
•Figure: Primark main user profile by region 2012
•Figure: Primark visitor and main user profile by household tenure 2012
•Figure: Primark visitor and main user profile by number of people in household 2012
•Figure: Primark visitor and main user profile by children in household 2012
•Figure: Primark visitor and main user profile by number of cars in household 2012
•Figure: Primark visitor and main user profile by working status 2012
•Figure: Primark visitor and main user profile by marital status 2012
•Figure: Loyalty 2008–12
•Figure: Primark disloyalty 2012
•Figure: Loyalty by demographic group 2012
•Figure: Primark loyalty by region 2012
•Figure: Primark loyalty by household tenure 2012
•Figure: Primark loyalty by number of people in household 2012
•Figure: Primark loyalty by children in household 2012
•Figure: Primark loyalty by number of cars in household 2012
•Figure: Primark – other clothing stores used
•Figure: Preference stores 2012
•Figure: Sectors shopped 2012


Companies Mentioned
Hutchison 3G UK Limited, Intek SpA, Kingfisher Plc


To order this report:
: Primark Clothing | Customer Insight


Nicolas Bombourg
Reportlinker
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