Primal Kitchen Debuts First Ever Avocado Mayo!

The Revolutionary New Mayo will be Available Exclusively on Thrive Market on February 2nd.

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Feb 02, 2015, 09:00 ET

LOS ANGELES, Feb. 2, 2015 /PRNewswire/ -- Upgrade dips, salads, mains, and dressings with Primal Kitchen Mayo, an innovative avocado mayo from the godfather of the Paleo movement. Primal Kitchen Mayo is the first delicious product in a new line of dressings from Mark Sisson, author of The Primal Blueprint and MarksDailyApple.com, and is the only mayo in existence made with nutrient-dense avocado oil. This avocado mayo makes healthy eating delicious and exciting.

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Primal Kitchen Mayo will be available on February 2nd exclusively on Thrive Market, the new online store with a mission to make healthy living easy and affordable for everyone. This unique condiment is just one example of the innovative products that the revolutionary online marketplace will continue to discover and launch with the lowest prices online.

"I'm thrilled to launch Primal Kitchen Mayo on Thrive Market. Thrive Market's philosophy, culture, excitement, and energy align perfectly with how we think at Primal Kitchen. I think of Primal Kitchen as more than just food and Thrive Market has more than just a marketplace. Both appeal to consumers who value quality food and care about what they put in their bodies," said Mark Sisson. "Primal Kitchen Mayo is the first in a new category of sauces that look to change the world from the perspective of how people enjoy food while eating cleanly. Thrive will get us closer to achieving our mission by making healthy food accessible to all."

Fed up with a lack of palatable condiments and dressings that aligned with his Paleolithic diet plan The Primal Blueprint, Sisson felt compelled to rescue eaters from a wasteland of mayonnaise. Most conventional mayos use unhealthy canola and soybean oils, added sugars, and preservatives added to improve "taste." Every Paleo eater wants a good mayo, but because no healthy options have existed, many have been forced to go without or make their own, which is both inconvenient and time-consuming.

Primal Mayo is the new "holy grail" of condiments. It can be spread on lavishly because every spoonful is loaded with good fats, phytonutrients, and other antioxidants. It is is unique because it's:

Made with avocado oil, one of the healthiest oils on the planet
Made with cage-free, organic eggs and egg yolks
Made with vinegar derived from non-GMO beets
Locally produced in Southern California
Free of dairy, gluten, sugar, and high fructose corn syrup
Compatible with gluten-free, Paleo, and low-carb diets of all kinds
Made from only five of the highest quality ingredients

"At Thrive Market, it is our goal to bring the very best, natural, organic, and wholesome foods to every eater in America. We cater to a variety of dietary preferences, including the savvy Paleo consumer, and are committed to bringing our members the most innovative and delicious products from the most exciting brands, always at the most competitive prices available," remarked Thrive Market CEO and Co-Founder Gunnar Lovelace. "Primal Kitchen embodies our mission to bring healthful and delicious foods to everyone, and it fills a gap in and will soon bring delight to kitchens across the country, Paleo or otherwise."

And Primal eaters will soon have even more options. Thrive Market will launch and stock three more Primal Kitchen products in 2015. Thrive Market's catalog of more than 3,000 of the highest quality healthy foods and products from more than 400 of the best-selling brands on the market offers wholesale prices through a Costco-like membership model. For just $59.95 per year (equivalent to just $5/month), anybody can get wholesome essentials delivered to their door at 25 to 50 percent below retail prices.

Through the Thrive Gives initiative, a unique take on one-to-one giving, for every paid Thrive Market membership, a free membership is given to a low-income family, so thousands of Americans who otherwise couldn't afford healthy and natural products now can.

Experience Primal Kitchen Mayo and join the movement to make healthy food available to all at http://www.thrivemarket.com.

About Thrive Market
Thrive Market, the first socially conscious online marketplace offering the world's best-selling natural and organic products and GMO-free food at wholesale prices, carries over 2,500 of the highest quality food, supplement, home, personal care, home good, and beauty products from over 400 of the best brands on the market, all delivered at wholesale. With a mission to make health living easy and affordable for every American family, Thrive donates an annual membership to a low-income family for every membership purchased. With an impressive lineup of strategic partners, advisors and supporters, in the coming weeks Thrive will also deliver exclusive educational content to inspire and empower members to live happier, healthier lives. (www.thrivemarket.com)

About Primal Kitchen
Mark Sisson, best-selling author often named one of the most influential people in health, created Primal Kitchen to offer a tasty, healthful alternative to traditional dressings intended for anyone who follows a real food, Paleo/Primal, low-carb or otherwise healthy diet. Primal Kitchen revolutionizes the way health-conscious shoppers think about dressings and fat by providing functional, phytonutrient-rich, high antioxidant alternatives to the overly processed and harmful oils that have overrun grocery aisles for too long. Primal Kitchen's mission is to make healthy eating easy and exciting by creating the world's best-tasting, nutrient-dense sauces and dressings. (www.primalkitchen.com)

Contact: Rachel Krupa, Krupa Consulting
Email / t. 323.656.6995

SOURCE Primal Kitchen