Pricing Mobile Data: Market Opportunities to 2018

DALLAS, February 26, 2015 /PRNewswire/ --

MarketReportsStore.com offers Mobile Data Pricing: Innovative Practices to Drive Adoption and Traffic market research report that provides a strategic analysis of the mobile data opportunity across different regions through 2018, and keys to developing the mobile data business.

The report includes an in-depth assessment of mobile service provider pricing plans worldwide, identifying effective data plans and best practices to grow mobile data usage and revenue. The report incorporates detailed country case analyses for China, France, India, Japan, the UK and the US, with examples of a variety of pricing schemes from different market environments and types of players. Complete research is available at http://marketreportsstore.com/mobile-data-pricing-innovative-practices-to-drive-adoption-and-traffic/ .

Mobile data has emerged as the single most important driver of telecom revenue growth. This research forecasts that mobile data revenue will reach $633bn globally in 2018, increasing from 40% of overall mobile revenue in 2013 to 52% in 2018. Asia-Pacific, the world's most populous region, which accounted for 37.8% of the world's mobile data revenue in 2013, should lead this expansion. Increasing uptake of 4G data services will shape future mobile data usage and adoption. We expect the global 4G subscription base to surge at a CAGR of 52%, from 211 million in 2013 to 1,750 million in 2018. Almost all major MNOs have already deployed or are in the process of deploying their own 4G networks.

The transformation of mobile operator business models is evident in their pricing strategies. With mobile voice revenue on the decline, operators are increasingly selling mobile data; unlimited voice and text messaging services are thrown into data bundles that are priced by their different bandwidth allowances, as well as into quadruple-play bundles. Innovative pricing schemes that are resulting in increased data traffic and revenue include shared data plans, specialized tariff plans (for premium content, specific applications and social media) and tariffs that cover the cost of mobile devices. Prepaid data plans are further extending the mobile data proposition to consumer segments with low data usage and increasing mobile data consumption, particularly in emerging markets.  Similarly, partnerships with mobile device manufacturers as well as OTT players are accelerating mobile data adoption in these markets.

Smaller operators and new entrants have gained significant market share with disruptive pricing strategies that involve lowered data tariffs and unlimited data plans.  Most rely on Wi-Fi offloading to reduce costs, but EBITDA margins have been affected as a result, except when offered by larger operators in emerging markets where volumes have made up for the difference. The report has three main sections:

Strategic business analysis, where the report looks at the contribution of mobile data to overall operator revenues; in addition, it analyzes the major mobile data adoption trends in key countries and by region and look at how they are likely to pan out in the future.

Mobile data pricing strategies, where we analyze the different mobile data strategies being implemented by operators in order to increase mobile data usage and maximize revenue; we also identify best practices.

Country case studies, where we look in depth at pricing strategies and tariff plans of operators in China, France, India, Japan, the UK and the US.

Comprehensive table of contents and more on this research is available at http://marketreportsstore.com/toc/?rname=19916 . Order a copy of Mobile Data Pricing: Innovative Practices to Drive Adoption and Traffic market research report at http://marketreportsstore.com/purchase?rname=19916 .

Among the regional telecommunication market reports available with MarketReportsStore.com, the following may be of interest:

Chile: Competition Increases in Mobile Data Segment as Government Pushes New Regulatory Reforms: Chile is the second most developed economy in Latin America, measured in terms of PPP-adjusted GDP per capita ($22,630), just below Puerto Rico's ($23,615). With estimated revenue of $6.5bn, or 2.6% of GDP, the telecom and pay-TV services market in Chile was the sixth largest in Latin America. We expect telecom service revenue will expand at a CAGR of 2.3% between 2014 and 2019. We estimate that Chile closed 2014 with 27.0m active subscriptions and a penetration rate of 152.3%, well above the Latin American average (119.5%). We project that Chile's mobile subscription base will expand during the 2014-2019 period by a 3.1% CAGR pushing the penetration rate to 172.3% by year-end 2019. This research projects mobile service revenue will grow at a CAGR of 1.6%, from $4.2bn in 2014 to $4.6bn in 2019, with mobile data being the key driver for overall mobile service revenue. We expect that narrowband penetration will continue declining over the forecast period, reaching 10.8% by year-end 2019. This decline will be mainly due to a decrease in the number of PSTN lines resulting from fixed-to-mobile substitution and the increase of broadband alternatives, such as cable and FTTH/B. Chile ended 2014 with an estimated 2.9m pay-TV accounts and a household penetration rate of 63.6%, below Argentina (80.9%) and Venezuela (72.2%) but above the Latin American average (45.7%). We project a 5.7% CAGR in subscriptions from 2014 to 2019, which will push pay-TV penetration to 80.0% by year-end 2019. Read more at http://marketreportsstore.com/chile-competition-increases-in-mobile-data-segment-as-government-pushes-new-regulatory-reforms/ .

Nigeria: Regulator's Nullification of 14 Licenses Hits Fixed Sector; Mobile Data Keeps Overall Market Growing Strong: In 2014, the Nigerian telecom industry generated $9.8bn in service revenue or 1.7% of GDP, a 6.8% increase over 2013. In 2014, the mobile voice segment was the largest revenue contributor with $7.3bn ($219m more revenue in 2014 than in 2013). Mobile data and pay-TV will grow at CAGRs of 16.0% and 5.2%, respectively, over the 2014-19 period to reach $3.8bn and $647m. The top two operators, MTN Nigeria and Airtel Nigeria, which provide fixed-line, mobile and Internet services, accounted for 68.0% of overall service revenue in 2014. Both operators are investing in 3G and fiber networks to cater to the increasing demand for data and pay-TV services. Adoption of 3G technologies is at 15.9% of the mobile subscription base in 2014; we project this will increase to 32.6% by year-end 2019, owing to increased focus on 3G by MTN Nigeria, Globacom and Airtel Nigeria. LTE subscriptions will reach 8.1m by year-end 2019, or 4.5% of total mobile subscriptions in Nigeria, as the NCC plans to auction spectrum in 2015 and a number of operators have expressed interest in the opportunity. Complete report is available at http://marketreportsstore.com/nigeria-regulators-nullification-of-14-licenses-hits-fixed-sector-mobile-data-keeps-overall-market-growing-strong/ .

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