PRG Expands Virtual Production Studio

LOS ANGELES, Feb. 4, 2021 /PRNewswire/ -- Production Resource Group, LLC. (PRG), known for its innovations and production solutions for entertainment and live events, has opened a new virtual production studio in San Fernando. PRG Virtual Production Studio, Los Angeles replaces the company's two separate studios in the LA area with a significantly larger stage and a more advanced suite of features, including extended reality capabilities; PRG Enhanced Environments including car process; green screen playback; standard playbook shoots and more. The studio offers 4,300 sq. feet of space for pre-recorded and live content at any scale, from a livestreamed corporate presentation to a dynamic music video featuring an immersive virtual set - all within COVID guidelines.

"PRG responded to the demands of production during the pandemic by finding new ways to create and bring to life the vision of musicians, cinematographers, and our corporate clients," said Jere Harris, Chairman and CEO of PRG. "Virtual production is one of the most promising and significant recent innovations, so we've expanded our flagship studio."

PRG's Virtual Production Studio features an xR Stage, designed to provide full control over both lighting and filmed scenes with real-time visualization and full broadcast capabilities. This cutting-edge workflow and technology can be applied to everything from award shows to corporate events, music videos, livestreamed concerts, or commercial shoots.  

"One of the most important features of our new studio is the stage floor which is 992 sq. feet – more than 70% larger than our previous stage," said Jeroen Hallaert, PRG's Vice President, Production Services. "The depth beyond the stage means cameras can pull back for wide shots. A lot of virtual production and xR have been done using tight shots. Now we're seeing clients wanting to go wide and not all studios are big enough to accommodate."

The large space can fit bands and dancers and can easily handle car process as the studio features flexible LED ceiling panels, floor and walls and a large entrance that a car can be driven into and can accommodate large set pieces. Additionally, PRG offers four different camera tracking systems in the studio including Ncam® (for lower budget xR projects), Stype (for full xR), Optitrack (for motion capture capability), and BlackTrax (for performer tracking).

The studio features fully loaded workstations including monitored suites for directors, producers, technical directors, robotic camera operators and audio engineers. Modular, flexible workstations are available to accommodate plug-and-play setups; from shading, EVS, utility or graphics, these stations are purpose built and pre-routed with infrastructure and video signal plugins.

"We have facilitated a variety of productions from performances using xR and 3D interactive environments, pre-recorded and live broadcast TV shows, commercials to product launches," said Hallaert. "Beyond the most advanced gear, we can provide technicians that have the expertise in content, lighting and tech to make projects happen."

In addition to the Los Angeles Virtual Production Studio, PRG has Digital Studios in Chicago, Las Vegas, Nashville, New York, and Orlando.  Across the Atlantic, PRG has Digital Studios in Birmingham, Brussels, Dubai, London, and Madrid as well as Virtual Production Studios in Hamburg and Paris. These environments were similarly created for both pre-recorded and live content for digital events and built for safe, efficient production at any scale.

About Production Resource Group
PRG is the world's leading provider of entertainment and event technology solutions and has the largest inventory of rental production equipment. PRG provides comprehensive and discreet services to an array of clients in the live music, TV/Film, Broadway, sports, gaming, corporate experiential, and live events markets. Clients and partners depend on PRG's innovation, experience, and depth of experience in audio, video, lighting, rigging, staging, virtual production and extended reality, and scenery and automation systems to bring their stories to life. With 65 offices across North America, South America, Europe, Middle East, Asia, and Australia, PRG has capabilities to provide services worldwide. PRG is owned by The Jordan Company and GSO Capital Partners and PRG Management. For more information, please visit https://www.prg.com/.

SOURCE Production Resource Group LLC

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