Prevx Partners With Sainsbury's Finance in the Fight Against Online Fraud

DERBY, England, July 28, 2010 /PRNewswire/ -- Internet and PC security specialist Prevx today announced that it is partnering with Sainsbury's Finance to offer the bank's 1.4 million customers free protection from online fraud. By joining the Prevx SafeOnline Business Partner Programme, Sainsbury's Finance can now benefit from enhanced protection when using the internet by mitigating the risk of online fraud attacks such as phishing, DNS poisoning, screen grabbing, man-in-the-browser and key stroke logging.

Sainsbury's online banking customers can now download the award winning Prevx SafeOnline technology completely free and ensure their personal information, including passwords and payment card details, is protected at all times across the internet. In addition, Sainsbury's Finance customers will receive vital information educating them about the importance of securing their online lifestyles.

"As a leading supermarket bank serving the needs of consumers up and down the country, we feel we have a duty to ensure people know how to stay safe when servicing their credit card and savings accounts online," commented Stuart McKeggie, Head of Credit Cards at Sainsbury's Finance. "Maintaining the trust and confidence of our customers is critical; so providing the best possible security we can, at no extra charge, is very important to us."

The Prevx SafeOnline solution is designed to let customers browse the internet securely. An added benefit is that it also helps to instill a sense of personal awareness of security by alerting online customers to threats to their PC.

With Prevx SafeOnline, Sainbury's Finance is taking a very different approach to addressing the online fraud issue. Firstly, the technology can be downloaded in seconds and is designed to complement a customer's existing Anti-Virus (AV) software, boosting security defences without affecting the performance of their PC. Secondly, customers receive free protection not just on the Sainsbury's Finance website and Sainbury's online store but also on all other websites they choose to protect, including social networks where people share personal information, thus helping to prevent identity theft.

Mel Morris, CEO at Prevx said: "In an age where many PCs are connected to the internet 24 hours a day, protecting the browser is absolutely critical. It's not just about protecting individual websites from cybercriminals. To truly combat online fraud, PCs must be protected on all websites at all times. There is no reason why the internet should be synonymous with online fraud - consumers should be able to browse safe in the knowledge that their personal information is still private. This is why we're delighted to provide Sainsbury's Finance customers with the technology and most importantly know-how to do just that."

To find out more about Prevx and its SafeOnline Partner Programme visit http://www.prevx.com/safeonline

About Prevx

Prevx specialises in internet and PC security, leveraging the world's largest cloud-based threat database with knowledge of more than 140 million software applications and 40 million known malicious objects, supported by the most powerful automated malware research operation. We target the multiple faces of e-crime by helping customers boost malware defenses with a layered security solution that is based on a real-time and sustainable anti-malware model for detecting and removing security threats. Based in Derby, UK, the company was founded in 2001 as Immunify and rebranded as Prevx in 2005. For more information, please visit our website: http://www.prevx.com

Sainsbury's Finance:

To view our latest press releases and product information, please visit the Sainsbury's Finance online media centre at http://www.sainsburysfinance.co.uk/media.

Sainsbury's was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury's Finance provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top Best Buy tables and regularly win awards for quality, price and service.

Sainsbury's Finance recent awards include Best Overall Online Provider, Best Direct Personal Loans Provider, Best Online Credit Card Provider, Best Online Life Insurance Provider, Your Money 2010

Sainsbury's Finance is a joint venture between J.Sainsbury plc and Lloyds Banking Group.

For further information and general Sainsbury's Finance enquiries customers can call the freephone number on +44(0)500-40-50-60 or visit http://www.sainsburysfinance.co.uk

Contact: Lorna Hughes, [email protected], +44(0)207-436-0420

SOURCE Prevx