Preverco wins with innovation - iPad(TM) application helps consumers choose their wood flooring

SAINT-AUGUSTIN-DE-DESMAURES, QC, Jan. 20, 2015 /PRNewswire/ - Preverco, Canada's leading hardwood floor manufacturer, is sure to turn heads at the upcoming world-renowned Surfaces trade show in Las Vegas when it launches its newest technological innovation: a mobile application for the iPad. The show, which runs from January 21 to 23, 2015, will also provide Preverco with the opportunity to present its latest products and the trends for the coming year. The company has attended the event for more than a decade.

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A unique iPad application that will revolutionize how consumers shop for hardwood flooring

The launch of the mobile application will propel Preverco into the era of augmented reality. "One of the app's functionalities will enable users to view their existing flooring and substitute it virtually with flooring from Preverco. The result is extraordinary, and it will give consumers confidence that they are choosing the right product. The tool will also be welcomed by industry professionals, such as architects, interior designers and retailers," explains Etienne Chabot, Preverco's Vice-President of Marketing.

Building on its long-standing reputation, Preverco has hit the mark and will once again improve the shopping experience for hardwood flooring customers with this mobile application and its leading-edge technology. The application will offer:

• Access to the entire Preverco catalogue;
• A decision-making support;
• High-resolution rendering of flooring colours and textures.

The mobile application will be available free of charge on the App Store for iPad users as of January 21^st, 2015.

2015 trends: durability and rustic charm
Preverco is constantly pushing the boundaries of the wood flooring market, and its research and development team spares no effort in creating the hottest trends. Among its 2015 products, the company is introducing three brand new colours for its popular EDGE texture, which was launched last year and is already a favorite among customers. The colours, MERIBEL, TYROL and TAHOE, are in keeping with the same rustic-chic trend that inspired the launch of EDGE.

In addition, two new walnut shades, TAN and MIST, have been added to the affordable SolidFlex^TM engineered floor platform in response to the growing consumer demand for this noble wood.

With respect to colours in general, the latest design trends are reflected in grey and bleached tones, which create a warm and sophisticated ambiance while providing the rustic charm that only wood can offer.

About Preverco
Preverco is more than a flooring manufacturer: we're a creator of inspirational spaces. Each of our cutting-edge products is the result of creativity and rigour. From concept to completion, we ensure that our products fit your projects perfectly, allowing you to create distinctive spaces. Preverco is a leading manufacturer of highend hardwood flooring, offering a wide variety of species, colours, widths and appearances, as well as the highestquality finishes. All are available in a vast range of platforms to suit your needs. The Preverco reputation for excellent customer service, consistent quality, constant innovation and dependable delivery is unmatched in the industry. For more information about Preverco's complete line of hardwood floors, please visit www.preverco.com.

SOURCE Preverco

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