Presidential Winner Prediction Gap Narrows for Online Consumers After the First Debate

LOS ANGELES, Oct. 4, 2012 /PRNewswire/ -- 56% of online buyers expect President Obama to win this year's Presidential Election, according to data collected post-debate by the Bizrate Insights Online Buyer Presidential Election Tracker.  Bizrate Insights tracks online buyer consumer sentiment across its network of over 5,200 online retailers. While Mr. Obama has held the lead for online buyers since tracking began on September 25, 2012, that lead disappeared during the morning hours today.  Mr. Obama recouped his lead heading into the afternoon, but has dropped from  63% of online buyers believing Obama would be the clear winner on October 3^rd to 56% on October 4^th (by 2pm PT). 

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"This Tracker, and other Fun Facts that Bizrate Insights collects along with retailer ratings, helps provide a well-rounded picture of the online buyer," stated Hayley A. Silver, Vice President of Bizrate Insights. "Additionally, we thought it would be interesting to trend how online buyers, our core segment, relate to the omnipresent Presidential Election scene."

The Tracker also finds that Baby Boomers and Senior online buyers are the ones driving the loss in confidence for an Obama win.  Keep up to the date on what online consumers are predicting for the Presidential election here.

About the Study
The Bizrate Insights Online Buyer Presidential Election Tracker was launched on September 25, 2012.  The survey is conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,200 ecommerce retailers in the US and Canada. 

Bizrate Insights welcomes requests for Flash studies such as this one to relate points of interest to the online shopping community.

With over 16 million surveys collected annually from over 5,200 retailers worldwide, Bizrate Insights is the largest source of verified customer-generated seller ratings and reviews in North America, helping both online retailers and consumers make informed decisions. Bizrate Insights' core solutions are free, allowing retailers of all sizes to build best-in-class customer experiences, gain competitive intelligence, and attract more qualified traffic from top search engines. Visit www.bizrateinsights.com to learn more about our solutions, used by over 40% of Internet Retailer Top 500 retailers, as well as thousands of smaller boutiques.

SOURCE Bizrate Insights

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