Preserve Vehicle Value Beyond Your Wildest Clean

BETHESDA, Md., April 24, 2012 /PRNewswire-USNewswire/ -- Keeping your car clean will significantly help preserve its overall value, according to the Car Care Council.

"Simply cleaning your vehicle not only fosters a sense of pride and accomplishment, but it also protects your valuable vehicle investment," said Rich White, executive director, Car Care Council. "It's a task that takes very little money or effort, but has huge returns."

Polishing your vehicle once every six months and washing it once a week prevents the buildup of damaging chemicals and dirt that may harm the vehicle's finish. In addition to regular care, it is important to look for any dents, dings, scratches or cracked glass. These problems, when left unattended, can lead to more expensive repairs down the line. Frequent washing and polishing is also the best way to protect your car's finish from the damaging effects of harsh ultraviolet rays and acid rain.

It is imperative to clean your car only with products sold specifically for cars which are specially formulated to ensure that the treatments your vehicle's manufacturer included on the paint finish remain intact. Using harsh detergents, like dish soap, that are not intended for use on vehicle exteriors can damage those protective layers, leaving your vehicle even more vulnerable to the elements than before you washed it.

The Car Care Council is the source of information for the "Be Car Care Aware" consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For more information, visit www.carcare.org.

SOURCE Car Care Council