Preparing Employees to Promote Company Initiatives

NORTH BRUNSWICK, N.J., Oct. 13, 2014 /PRNewswire/ -- A passionate, empowered corps of employees, equipped with the right tools and training, is more likely to inspire co-workers to embrace company initiatives than if the same messages were delivered only by executives.

Vitiello Communications Group (VTLO) has proven expertise organizing and managing employee ambassador programs that help companies and their leaders engage colleagues in driving change. VTLO president, Jill Vitiello, will present "Power to Your People: How to Create a Dynamic Employee Ambassador Program" on Tuesday, Oct. 21 at 9:30 a.m. at the International Association of Business Communicators (IABC) Heritage Region Conference. She will share her agency's proven formula for selecting and training employee ambassadors to lead global, grassroots communications efforts. The conference will take place from Oct. 19-21 at the Omni Hotel in Providence, R.I.

"Today's employees are overloaded with information, much of it focusing on organizational change," says Jill. "Studies show that workers trust information they receive from their peers. Enlisting high-performing, influential employees to help frame and deliver key messages is a strategically smart way for companies to augment other communication efforts."

Jill will provide a step-by-step process to help participants launch and manage an effective employee ambassador program. She will show how a dynamic, well-executed program can contribute to employee engagement and drive adoption of key initiatives and behaviors.

"Savvy business leaders know that, along with their endorsement of strategic initiatives, establishing a rich conversation—especially around change—gives employees a voice and can boost morale," notes Jill. "An ambassador program ensures employees are not only hearing important company messages, but are also helping advance business objectives."

About Vitiello Communications Group

VTLO is the go-to expert for employee engagement, leadership and change communications. For more than two decades, the agency has provided communications services for clients in a range of industries, including pharmaceutical, financial services, utilities and technology. VTLO is a certified woman-owned business by the State of N.J. and the Women's Business Enterprise National Council (WBENC). For more information, visit www.vtlo.com.

About IABC

The International Association of Business Communicators (www.iabc.com) spans 70 countries, providing communications professionals with opportunities for development, volunteer leadership and networking.

Contact:
Kristen Erickson
[email protected]  
732-238-6622

SOURCE Vitiello Communications Group