Premier Beverage Group Announces Partnership with DeMunno Sales & Associates

NEW YORK, Feb. 1, 2012 /PRNewswire/ -- Premier Beverage Group (OTC: PBGC) is pleased to announce a strategic partnership between its CaptiveBrands subsidiary and DeMunno Sales & Associates (DSA), a diversified sales agent team that specializes in sales and business development opportunities at Walgreens, Ulta, and Sears.  DSA is led by Jim DeMunno, an 18-year veteran of the over the counter, consumable and personal care categories directed primarily at customers selling into Walgreens.

"Our strategic partnership with DeMunno Sales & Associates is another step forward for CaptiveBrands in building a diversified private label business," commented Raymond Montes, President of Captive Brands Corp.  "I have worked with Jim DeMunno in the past and know first hand the level of professionalism and access he has to major retailers, including Walgreens.  We are proud to have been chosen as one of a select few that DSA has formally partnered with.  Working directly with DSA provides our CaptiveBrands unit with instant credibility and access to nationwide retailers."

The strategic partnership between CaptiveBrands and DeMunno Sales & Associates will focus on creating and building specific private label brands that will be a strategic fit for retailers to which DSA has relationships and access.  Through this partnership, CaptiveBrands gains unparalleled insight into the specific needs of these retailers, providing the most relevant products to fit specific opportunities known to DSA.  DSA is also connected with a nationwide alliance brokerage group which represents all classes of trade.

"The CaptiveBrands team and I have history of building quality brands that retailers desire," remarked Jim DeMunno, President of DeMunno Sales & Associates.  "We receive many requests from manufacturers to be their representatives, given our close relationship with retailers like Walgreens.  It is imperative that we only represent programs we know can be successful, which is why we selected CaptiveBrands based on our prior dealings with management.  Our unique knowledge of retailer needs, combined with CaptiveBrands' product development and branding skills, provides our retailers with compelling products timed with their specific needs.  I look forward to working with CaptiveBrands to generate new business within my network of retailers."

About Premier Beverage Group
Premier Beverage Group (OTC: PBGC) is a holding company that – through its subsidiaries, OSO Beverages and Captive Brands – owns, develops, markets and distributes premium functional beverages.  Premier Beverage Group's flagship brand, OSO, is a premium energy beverage offered primarily in on-premise venues.  OSO, offered in both original and light flavors, is produced in Austria using only the finest ingredients – resulting in a clear, crisp energy beverage and an up-market consumer experience.  Captive Brands provides a turnkey private label program for retailers seeking to offer functional beverage and related products.  For more information on Premier Beverage Group, please visit www.premierbeveragegroup.com.  For more information on OSO Beverages, please visit www.osobeverages.com. 

This press release, within the meaning of the Private Securities Litigation Reform Act of 1995, contains forward-looking statements involving known and unknown risks, delays, and uncertainties that may cause our actual results or performance to differ materially from those expressed or implied by these forward-looking statements. These risks, delays, and uncertainties include, but are not limited to: risks associated with the uncertainty of future financial results, our reliance on a limited number of suppliers, the limited diversification of our product offerings, additional financing requirements, development of new products, government approval processes, the impact of competitive products or pricing, technological changes, as well as the effect of economic conditions and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

For more information, contact:

Ned Barnett, Barnett Marketing Communications
(702) 561-1167
[email protected]

Investor Relations
(646) 820-0630
[email protected]

SOURCE Premier Beverage Group