PREIT Unveils Revolutionary Holiday Experience With The Launch Of Adventure To Santa, A DreamWorks DreamPlace

Re-imagining of the Visit to Santa Officially Debuts on Black Friday; One of Only Eight Locations Nationwide

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Nov 05, 2014, 04:30 ET

PHILADELPHIA, Nov. 5, 2014 /PRNewswire/ -- Pennsylvania Real Estate Investment Trust (PREIT/NYSE: PEI) today announced that it will host "Adventure to Santa – A DreamWorks DreamPlace," at Cherry Hill Mall. The interactive Santa adventure for the entire family is the first-of-its-kind and is set to open to the public on November 28, 2014. DreamWorks Animation, the global family entertainment brand known for award-winning storytelling and industry leading innovation, has chosen Cherry Hill Mall as one of eight exclusive locations in the United States to feature this experience during the 2014 holiday season; Cherry Hill Mall's "Adventure to Santa" will be the only location for this experience in the Philadelphia market.

"Aligning with an innovator of DreamWorks Animation's caliber has allowed us to bring this incredibly unique experience to the Philadelphia area," said PREIT CEO Joseph F. Coradino. "Adventure to Santa is a perfect example of our efforts to incorporate social and compelling experiences into the mall environment and it will make Cherry Hill Mall a must-visit destination throughout the holiday season."

"Adventure to Santa – A DreamWorks DreamPlace" is a first-of-its-kind holiday experience that seamlessly blends storytelling with cutting-edge technology. Appointments can be made in advance through a smartphone app, allowing families to enjoy all that Cherry Hill Mall has to offer before or after embarking on an unforgettable adventure through a 2,000 square foot holiday cottage with beloved characters including Shrek, Donkey and of course, Santa Claus.

"DreamPlace turns the traditional holiday mall visit on its head with an immersive, interactive approach that draws upon our signature brand of technology, storytelling and, of course, humor," said DreamWorks Animation's Chief Global Brand Officer Michael Francis. "We are continually looking for new ways to bring our characters to life and DreamPlace will deliver an unparalleled experience which fans will absolutely love."

Cherry Hill Mall, located in Cherry Hill, N.J., is anchored by Nordstrom, Macy's, and JCPenney, and features several exclusive retailers including American Apparel, Apple, A/X Armani Exchange, Crate and Barrel, Forever XXI, H&M, Henri Bendel, Hugo Boss, J. Crew, MAC, Michael Kors, Pandora, Pottery Barn, Sephora, Swarovski, Teavana, The Art of Shaving, The Container Store, The North Face, True Religion, Urban Outfitters, and Vera Bradley. Furthering the mall's position as a regional dining and entertainment destination are leading restaurants such as Grand Lux Café, Bobby's Burger Palace, California Pizza Kitchen, Maggiano's Little Italy, Seasons 52, The Capital Grille, and Bahama Breeze.

About Pennsylvania Real Estate Investment Trust
PREIT is a real estate investment trust specializing in the ownership and management of differentiated retail shopping malls designed to fit the dynamic communities they serve. Founded in 1960 as Pennsylvania Real Estate Investment Trust, the Company owns and operates over 30 million square feet of space in properties in 12 states in the eastern half of the United States with concentration in the Mid-Atlantic region and Greater Philadelphia. PREIT is headquartered in Philadelphia, Pennsylvania, and is publicly traded on the NYSE under the symbol PEI. Information about the Company can be found at preit.com or on Twitter or LinkedIn.

Contacts:
FOR PREIT:
Heather Crowell
VP, Corporate Communications and Investor Relations
(215) 454-1241

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