Precise Launches TweetComms Sector Lists

LONDON, January 30, 2012 /PRNewswire/ --

Precise today launches TweetComms sector lists, a powerful new addition to the Precise Media Platform.

Precise has researched journalists and commentators who are influential and active on Twitter and has consolidated their Twitter feeds by sector on TweetComms, its Twitter application. Precise clients can now integrate these Twitter feeds into the media contacts, monitoring, analytics and planning services on the Precise Media Platform.

TweetComms lists provide a real-time view of the journalists and commentators influencing debate on Twitter and which issues are trending. The lists are continuously updated using Precise's own research and client requests.

Initial lists cover: City Desks, Investment Management, Personal Finance, Pensions, Retail & Consumer, Sport, PR News and Members of Parliament.

Keir Fawcus, Managing Director of Precise commented; "The purpose behind researching and compiling these lists is to make it as straightforward as possible for clients to use Twitter productively. Within two clicks, users can subscribe to an up to date, researched list of influential journalists. There is never any need to for a user to keep these lists up to date as we constantly research and update the lists.

It has never been more straightforward to follow and engage with key commentators on Twitter."

TweetComms is a unique application created specifically to help PR and communications professionals maximise the usefulness of Twitter, and is available via the Precise Media Platform.

About Precise

Precise is a business information company that monitors, analyses and draws insight from news, opinions and conversations to help organisations understand the trends and influences that impact on their business.

It provides media monitoring, analysis, brand services and software applications to PR, communications, media and marketing professionals.

Precise works with over 5,000 agency, corporate, consumer, financial, charity and public sector organisations. Clients include global brands, 75% of the FTSE 100 and leading public relations and marketing services groups.

For further information please contact:
Juliette Murray, Precise:  +44(0)20-7264-4808
Follow us @PreciseTweets

SOURCE Precise

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