PR Newswire's Updates from PRSA 2013 International Conference

PHILADELPHIA, Oct. 28, 2013 /PRNewswire/ -- The PRSA 2013 International Conference theme, One World: Connection. Community. Collaboration., sets the tone for an event which serves as a meeting point for PR professionals to come together and discuss the changing face of PR and associated challenges and opportunities. One of the major changes the industry faces is the evolution of the media, from technology updates in the newsroom to the alignment of coverage with audience interest. Our onsite team is covering important themes for PR today, and you can find all of their posts here:  http://blog.prnewswire.com/tag/prsaicon.

(Photo: http://photos.prnewswire.com/prnh/20131022/NY01898)
(Photo: http://photos.prnewswire.com/prnh/20130820/MM66353)
(Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a)
(Photo: http://photos.prnewswire.com/prnh/20131003/NY90433-INFO)

• Redefining Newsworthiness & Finding New Opportunity for PR: As news outlets move toward a model that provides coverage based on audience interest and the likelihood of social sharing and engagement, it is important for public relations professionals to rethink and challenge their traditional definition of what news is.
• The Media Evolution: Is Your Content Keeping Up?: Newsrooms and reporters are changing with the inclusion of technology in their day-to-day operations. Many of these changes place an emphasis on the growing need for visual and digital content, which has been proven to engage the audience at a higher level than plain-text¹. Communications teams need to reevaluate the type of content they are producing in order to secure earned media and engage their target audience.

Sarah Skerik, PR Newswire's Vice President, Content Marketing, will explore these issues in further detail in her session, Newsworthiness: New Context & Opportunities for PR, Tuesday, October 29^th at 8am in Franklin 3.

Whether you're unable to make it to #PRSAICON this year or you are at the event and are afraid of missing out on any of the amazing conference programming, PR Newswire has you covered.  In addition to the PR Newswire booth, #WeArePR Twitter campaign, and Skerik's session on newsworthiness, the PR Newswire team is providing round the clock coverage of all things PRSA 2013 International Conference.  Sarah Skerik, Michael Pranikoff, Global Director of Emerging Media, and the PR Newswire events team are tweeting out the latest—follow @sarahskerik, @mpranikoff and @prnevents to keep up.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Caitlin Carragee
Manager, Marketing Communications
PR Newswire
+1.201.360.6363
[email protected]

SOURCE PR Newswire Association LLC