PR Newswire's ProfNet Connect Wins 2011 Web Marketing Association WebAward

NEW YORK, Oct. 4, 2011 /PRNewswire/ -- PR Newswire, the global leader in innovative marketing and communications solutions, is proud to announce that it has won a 2011 Web Marketing Association WebAward for Outstanding Achievement in Web Development for its online community website, ProfNet Connect.

(Logo: http://photos.prnewswire.com/prnh/20111004/NY80163LOGO )

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

ProfNet Connect, the free, interactive online community for the communications industry, was developed to facilitate connections between journalists, bloggers, media professionals, influencers and expert sources.  Through the comprehensive platform, users are able to actively network, share information and increase online visibility and credibility among traditional and new audiences.  Via profiles, forums and blogs, subject-matter experts can position themselves as the go-to source for reporters and, in turn, reporters can search the site by keyword to find the experts they need.  The site also features enhanced profile capabilities, allowing users to easily add multimedia components -- photos, videos, white papers and more -- to their profiles.  And because profiles are indexed by all major search engines, users can increase their visibility and media interaction even further.

In determining the winner of the Outstanding Achievement in Web Development for a Public Relations Website, independent expert judges from around the world examined several criteria including design, ease of use, copywriting, interactivity, use of technology, innovation and content.

"We are thrilled to receive this prestigious award from the Web Marketing Association recognizing our efforts to promote a sense of community within a fast-paced industry," said Sandra Azzollini, director, Online Content and Community, PR Newswire.  "Developing ProfNet Connect is an ongoing process and we are constantly enhancing the site to improve user experience and keep our community engaged.  Ensuring the site always has relevant content of interest to our audience, is easily navigable and promotes interactivity is of prime importance and the affirmation of our success from the Web Marketing Association is extremely rewarding."

Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for Website development.  Independent expert judges from around the world review sites in 96 industries.  The best are recognized with a WebAward which helps interactive professionals promote themselves, their companies, and their best work to the outside world.  The WebAward Competition is the premier award recognition program for Web developers and marketers worldwide.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences.  Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels.  Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists.  PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company...

Contact:
Rachel Meranus
VP Marketing & Communications
PR Newswire
+1-201-360-6776
[email protected]

Meryl Serouya
1-201-360-6009
[email protected]

SOURCE PR Newswire Association LLC