PR Newswire's New White Paper, Modern PR: the art and science of integrated media influence, Explores How a Synergy Among Channels Breeds Greater Impact

NEW YORK, March 13, 2012 /PRNewswire/ -- Orchestrating a communications program with careful consideration of the multiple layers of media influence takes time, creativity and keen attention to the circular flow of information among all audiences. 

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The new white paper from PR Newswire, Modern PR: the art and science of integrated media influence, reiterates the importance of strategic coordination between new, owned, social and traditional media, but takes a deep dive into the social sphere and its unstoppable impact on PR and the consumption of information.  More specifically, Modern PR focuses on locating, identifying, understanding and measuring influence -- and influencers, providing tips for socializing content, engaging audiences and utilizing new social analytics to incite smarter decisions.

To read the complete white paper, click here.

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About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Rachel Meranus
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PR Newswire
+1.201.360.6776
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
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