PR Newswire's New eBook, 'Unlocking Social Media for PR,' Explores How Social Media is Changing the Art and Science of Public Relations

NEW YORK, Sept. 20, 2011 /PRNewswire/ -- The evolution of social media is transforming the role of public relations, and understanding its growing impact, while effectively integrating the two into a cohesive communications strategy is of paramount importance to practitioners.

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Authored by PR Newswire's social media expert, Sarah Skerik, the new, comprehensive eBook, Unlocking Social Media for PR, provides a step-by-step guide for getting started and succeeding in social media.  Designed to be a resource for communications professionals, the eBook includes tips on how to determine which social networks are most suitable for various types of organizations, the best way to connect with journalists and bloggers, how to integrate social media into the daily practice of PR and more.

For more information, download the complete eBook here.

As an industry thought leader, PR Newswire regularly produces original, relevant content aimed at offering public relations, investor relations and marketing professionals advice and strategies necessary to reach their communications goals. To access additional information and content, visit PR Newswire's Knowledge Center.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
[email protected]

SOURCE PR Newswire Association LLC

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