PR Newswire's Internet Marketing Strategies Are Recognized with Two IMA Awards

NEW YORK, Nov. 8, 2011 /PRNewswire/ -- PR Newswire, the global leader of innovative marketing and communication solutions, is proud to announce that it has won two 2011 Internet Marketing Association Awards in recognition of its online community website, ProfNet Connect and its use of Twitter via @PRNewswire.

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

"Though ProfNet Connect and @PRNewswire differ completely in format and strategy, the objective of each — to build an interactive community and provide a platform for communications professionals to share and obtain relevant, engaging information — is quite analogous," said Rachel Meranus, vice president, Marketing & Communications, PR Newswire.  "Led by PR Newswire's Director of Online Community and Content, Sandra Azzollini and Director of Audience Development, Victoria Harres, our internal teams should be proud of these wins and consider it a nod to their constant hard work and success in developing robust online communities."

ProfNet Connect, which was designed to help enable users to take a more proactive approach to media relations and facilitate real-time connections between journalists, bloggers, media professionals, influencers and expert sources, was awarded Best Website: Overall Content.  Through a comprehensive platform and use of rich profiles, forums, blogs and more, ProfNet Connect allows users to actively network, share information and increase online visibility and credibility among traditional and new audiences.  Furthermore, it is a go-to resource for tens of thousands of busy communications professionals looking to keep up with industry news and access the latest media buzz.

IMA also recognized PR Newswire for its superior use of Twitter, presenting @PRNewswire with an award for Best Twitter: Tweet Consistency.  PR Newswire sustains a strong social footprint and utilizes Twitter to consistently engage with like-minded professionals on industry topics, to improve customer service and to distribute relevant news about company events and occasional product announcements.  Through the @PRNewswire Twitter account, PR Newswire aims to humanize the brand and create voice and face that is approachable, knowledgeable, attentive and responsive.  By sharing fresh, interesting content and remaining consistent in its editorial voice, PR Newswire develops and maintains an engaging community on Twitter, providing knowledge and advice that can improve the followers' understanding of a complex industry; enhance their communication strategy; and, more effectively meet their business needs.

The Internet Marketing Association (IMA) is one of the fastest growing professional organizations in the world that, since its inception in 2001, has accrued more than 410,000 members in various fields including sales, marketing, business ownership, programming and creative development.  The IMA awards recognize organizations of all sizes that stand for their expertise and effectiveness in utilizing a wide range of Internet marketing activities.  The landmark event held on September 22nd, 2011 in Las Vegas, included an exhibitor showcase, an unprecedented roster of industry expert speakers, awards and special honors, and a smashing after-party overlooking the Las Vegas Strip.  The evening's speakers presented a global view of the state of the Internet on an array of topics, with presenters representing Boys Town California, Ernst & Young, eMarketer, Salesforce.com, MGM Mirage, Webtrends, SocialShield, Oracle, Adobe Systems, Google and Facebook.

ABOUT PR NEWSWIRE

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences.  Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels.  Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists.  PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
[email protected]

SOURCE PR Newswire Association LLC