PR Newswire's 10 Reasons to Keep Content Flowing through the Brand Stream

NEW YORK, May 16, 2012 /PRNewswire/ -- With influencers, customers and prospects just a click away, the need for communications professionals to be always-on is more necessary and important than ever to reap more earned media, lead online conversations, manage brand coherence and protect a brand reputation in real time.

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The constant flow of informative, valuable and shareable content from brand to constituents - or brand streaming - presents both a multitude of challenges and opportunities for professional communicators.  Synthesizing interviews, market research, seminar discussions and case studies, PR Newswire's new white paper, Earning More Media through Brand Streaming, provides tactics to help manage the demand for ongoing content, addresses the importance of building a community to enhance a brand stream and discusses the benefits of the brand streaming feedback loop.

To learn more and read the complete white paper, click here.

As an industry thought leader, PR Newswire regularly produces original, relevant content aimed at offering public relations, investor relations and marketing professionals advice and strategies necessary to reach their communications goals. To access additional information and content, visit PR Newswire's Knowledge Center.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
[email protected]

SOURCE PR Newswire Association LLC