PR Newswire White Paper Redefines Newsworthiness

NEW YORK, March 9, 2016 /PRNewswire/ -- Public relations and communications professionals dream of getting their news picked up by major mainstream media, or landing interviews in renowned industry publications. And while this type of pick-up remains the gold standard of earned media, the evolving media landscape has given rise to new ways to determine newsworthiness.

A recent white paper from PR Newswire, Redefining Newsworthiness: New Opportunities to Earn Media & Attention for Your Brand, offers tips on adapting to the new world of newsworthiness.

The white paper discusses the contrasts between traditional views of news releases and new efforts in content strategy. Discover how brands can leverage the power of newswires for unconventional reasons and content types, such as:

• Client testimonials;
• Case studies;
• Data and research;
• Infographics;
• Videos; and
• Commentary from internal experts.

Many opportunities to earn attention for a brand can be found, even if they don't look like earned media hits of the past. For more on the shifting definitions of earned media and newsworthiness, download the white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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SOURCE PR Newswire Association LLC

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