PR Newswire White Paper Offers New PR Approaches for Outbound Communications Strategies

NEW YORK, Dec. 4, 2015 /PRNewswire/ -- Leveraging traditional channels and social media to communicate with a known and established audience will allow a brand to maintain its market presence. However, in order to grow, public relations practitioners must spread their message beyond that existing footprint and attract new audiences.

PR Newswire's white paper New PR Approaches for Outbound Communications Strategies discusses:

• New approaches agencies should consider in putting together an outbound communications strategy for clients;
• How to leverage newswires as a content distribution channel to increase the reach of content and garner earned media;
• Tips to improve reach and performance of press releases as part of a content marketing strategy.

PR professionals must leverage all available communication channels to get their brands' or clients' stories in front of evolving audiences. Learn more by downloading our white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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SOURCE PR Newswire Association LLC

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