PR Newswire White Paper Helps PR Professionals Use Big Data to Create Successful Campaigns

NEW YORK, April 28, 2016 /PRNewswire/ -- With each passing year people are becoming more active online, making it easier to research and make purchasing decisions with limited company interaction. The good news for brands is digital channels also make it easier than ever to capture data about prospects and customers and learn from it.

This increased access to data has also made it possible to not only measure how PR affects buyers at specific stages of their journeys, but also to link growth and revenue to PR efforts.

In PR Newswire's white paper PR & Demand Generation: PR's Big Data Opportunity PR professionals will learn:

• Where to get the types of data needed to help PR Initiatives;
• How to use data to gain actionable intelligence for client press releases; and
• How to present data to clients in a way that will resonate with them.

An obstacle many PR professionals face is a perceived disconnect between what they're doing and its impact on the bottom line. To overcome that challenge, it's important to reframe discussions using data-driven insights that align with strategic business goals. Download the free white paper to learn how: http://prn.to/1WKYtfa.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:  
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected]  
201-360-6882

Photo - http://photos.prnewswire.com/prnh/20160426/360176 
Logo - http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a

SOURCE PR Newswire Association LLC

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