PR Newswire White Paper Explores Buyer 2.0's Impact on Demand Generation

NEW YORK, May 2, 2016 /PRNewswire/ -- Communications professionals currently have an unprecedented opportunity to leverage PR to increase demand and revenue. Buyers favor what PR firms and marketing departments can best deliver -- informative, story-driven content. Communicators must improve and rethink the way they create and distribute their messages, aligning them with the buyers' journeys for maximum demand generation impact.

PR Newswire's white paper Understanding How Buyer 2.0 Impacts Your Approaches to Demand Generation discusses the changes to online buyer behavior, and how it can drive the shift in communications strategy.

The white paper offers insight and advice for adapting PR tactics to align with today's buyer, such as:

• How to find and craft the right story, and determine the best channels for sharing it;
• Increasing the emphasis on 'earned media' and content distribution's role in closing content strategy gaps; and
• The importance of inbound marketing as part of an integrated, multichannel strategy.

Public relations and marketing professionals face a new challenge in the age of Buyer 2.0, but the way to meet the challenge is clear:  Deliver the right message on the right channel and you will get the right results. Download the white paper to learn how: http://prn.to/1VHIH5K.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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SOURCE PR Newswire Association LLC

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