PR Newswire White Paper Discusses the Intersection of Data and Content

NEW YORK, Sept. 16, 2015 /PRNewswire/ -- If technology is the basis upon which the new tactics and strategies of modern marketing and PR are to be built, then the pillars that support it could be Content and Big Data. Content makes up the marketing information created and distributed across your channels, and data represents the digital evidence of its consumption.

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PR Newswire's white paper 'The Modern Marketing Fulcrum: Balancing Content & Big Data to Power PR Results' discusses:

• The rise of the data-driven CMO;
• How to more effectively communicate what you want to see to your PR team;
• Differences between the typical reports you might get from your PR team and your demand generation team.

Content is not the challenge. PR agencies and their marketing clients are content experts. Instead, the challenge lies with data and, specifically, the data today's marketing executives most need.

For more, download the white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected]
201-360-6882

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SOURCE PR Newswire Association LLC

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