PR Newswire White Paper Discusses the Importance of Implementing a PR Plan to Drive ROI

NEW YORK, July 6, 2016 /PRNewswire/ -- With the roles of PR professionals expanding, it is more important than ever to create a PR plan tailored to meeting the public's increasing demand for relevant content.  As part of a comprehensive public relations strategy, the modern press release is more dynamic. Including images, video, and social media encourage audience engagement and sharing to drive brand awareness.

PR Newswire's recent white paper High-Impact PR Planning that Drives ROI & Supports Demand Generation explains the importance of identifying the stories and messages a brand can share to foster engagement, and how to implement a marketing plan that demonstrates ROI.

Topics discussed in the white paper include:

• How to identify your brand's stories and determine which content to promote;
• Choosing content platforms and creating a content calendar;
• Establishing performance metrics and setting goals to measure ROI.

Creating a content promotion strategy that incorporates blog posts, social media, images, and videos requires time and planning. Learn how to create an effective PR plan - from identifying stories to implementing performance metrics - by downloading our white paper here: http://prn.to/29OCtN0.

About PR Newswire 
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Media Contact:
Victoria Harres
Vice President, Strategic Communications & Content
[email protected]
201-360-6882

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SOURCE PR Newswire Association LLC

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