PR Newswire White Paper Demonstrates How to Tie Public Relations to Revenue

NEW YORK, May 9, 2016 /PRNewswire/ -- Public Relations has not always been included in discussions about demand generation or revenue. However, PR is critical for brands looking to build brand awareness, drive web traffic, fill your sales pipeline, and boost revenue.

PR Newswire's recent article, Leveraging PR to Drive Demand, Revenue & Profit Growth, discusses new opportunities to attract customers, drive demand for a company's products or services, and grow sales and profits—and also to tie PR efforts to actual revenue and pipeline results.

The article covers:

• The basic connections between PR activities and how they help drive demand;
• The lines between web traffic, lead volume, pipeline, and sales revenue; and
• PR effectiveness in feeding the funnel in comparison to 'siloed,' inbound content marketing without distribution.

As the media landscape continues to evolve, it is opening up new opportunities for PR to expand its reach and deliver more tangible results. Intelligently mining, developing and distributing content will have a direct impact on demand, lead generation and revenues, transforming PR from a cost center into a revenue center. Read the white paper here: http://prn.to/1SS2LMO.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres
Vice President, Strategic Communications & Content
[email protected]
201-360-6882

Photo - http://photos.prnewswire.com/prnh/20160509/365024
Logo - http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a

SOURCE PR Newswire Association LLC

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