PR Newswire to Host Guest Analyst James McQuivey for Conversation with Ken Wincko on Digital Disruption

NEW YORK, April 18, 2016 /PRNewswire/ -- In a frenetic and tumultuous marketplace, marketing has become more complex than ever before. With limited resources and budget, marketing leaders need to choose their priorities wisely.

PR Newswire will host guest speaker James McQuivey, Vice President, Principal Analyst at Forrester, and Ken Wincko, Senior Vice President of Marketing at PR Newswire, for a conversation focused on digital disruption, hyperadoption and the five key ingredients for a marketing team's success. The conversation, Speed Kills: Fast-paced Marketing for a Fast-paced World, will be broadcast via live stream on Wednesday, April 20, at 1 pm ET.

McQuivey and Wincko will discuss the impact of digital disruption on buyer behavior, opportunities for creating market differentiation, common mistakes marketing teams make, and techniques to successfully improve the speed and effectiveness of marketing programs. The conversation will include tips for building an agile infrastructure and a discussion on the importance of data, people and processes.

Topics to be covered include:

• How to rethink customer interactions, and why this is crucial for marketing;
• How to determine which tactics and techniques will lead a team to success; and
• Critical components of a successful marketing strategy and how to implement them.

Click here to register.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

Photo - http://photos.prnewswire.com/prnh/20160414/356128 

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