PR Newswire Shares Ultimate Content Planning Guide for 2016

NEW YORK, Dec. 11, 2015 /PRNewswire/ -- As the year draws to an end, marketing and PR professionals are reflecting on the successes of their 2015 marketing goals. With the increasingly competitive content landscape and demand for marketers to drive more revenue, they must also look at the year ahead and start planning their 2016 content calendar. 

On PR Newswire's Beyond PR blog, Amanda Hicken, senior manager of strategic content, discusses the importance of planning your 2016 content and press release strategy to ensure effective content marketing throughout the year. The Ultimate Guide to Planning Your 2016 Editorial Calendar offers a step-by-step planning guide and sample editorial calendar that are the perfect tools to help prepare for the new year.

To see the greatest ROI from brand content, Hicken suggests following a four-step plan:

1. Think Big Picture: Take a holistic approach and connect content together.
2. It's in the Details: Identify when you will publish and promote specific content.
3. Research = Success: Leverage research and monitoring tools to determine optimal days to publish and promote content.
4. Regular Check-ins: After your calendar is planned, check in each quarter, month, week, and day to ensure revenue and content goals are met.

For more on planning brand content, view our sample editorial calendar designed by senior creative manager Jamie Heckler at http://prn.to/EdCal, and read the full blog post at http://prn.to/1lx3Cbv.

While you're there, subscribe to PR Newswire's blog (www.prnewswire.com/blog/) to receive more articles about public relations, content marketing, social media, visual storytelling, and the ways these topics intersect to build brand awareness and drive revenue.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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