PR Newswire Shares Tips and Tactics for Gaining Earned Media through Content

NEW YORK, May 5, 2016 /PRNewswire/ -- As news and information consumption habits change, it is harder to attract media attention. Communicators must tell the larger story of brands and products in a way that connects emotionally with target audiences and inspires them to act.

In the process of developing new content, it's important not to lose sight of the fact that there are many opportunities to earn media with the stories, messages and content produced as part of a PR or marketing campaign.

A recent article from PR Newswire, Relationships & Discoverability: Earning More Media for Your Clients, discusses:

• Building relationships within a changing media landscape
• Driving content discoverability beyond SEO and paid programs
• Content creation, content curation and expanding your content reach

The convergence of PR and marketing creates more opportunity to develop innovative strategies for generating quality earned media for campaigns and programs. Though the value of earned media was difficult to measure in the past, connecting campaigns to online interactions will prove strengthened credibility in the marketplace and demonstrate revenue growth.

Download the article here: http://prn.to/1WKXjA6.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected]
201-360-6882

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SOURCE PR Newswire Association LLC