PR Newswire Shares Guide to Selecting a Press Release Provider

NEW YORK, June 8, 2016 /PRNewswire/ -- If you are using valuable resources, time and money to create compelling content, you should be distributing this content to a wide audience. The simplest way to do this is through a wire service. Selecting a newswire that is right for your company is an important decision; you need someone that will work with you to help you meet your communications objectives.

PR Newswire's white paper, Your Trusted Partner: Selecting a Wire Service Provider, discusses expert tips for choosing a newswire service. These include:

• Strategic considerations to keep top-of-mind when selecting a wire partner;
• The benefits of using a single newswire;
• Considering your provider an extension of your communications team; and
• Engaging your newswire partner early in your planning stages.

By building a strategic relationship with your wire service provider, you will have access to expert and insightful resources on a consistent basis. Maintaining an on-going relationship with your provider (and not just contacting them when you need to send out an urgent release!) can help make the most of a communications budget and strategy.

This article also explores how to get the most out of your relationship with your wire provider and proposes questions that can be raised at your next meeting to ensure an optimal relationship. For more information, download our FREE white paper here: http://prn.to/1suaMkN. 

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

Photo - http://photos.prnewswire.com/prnh/20160607/376408 
Logo - http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a

SOURCE PR Newswire Association LLC

Related Links

http://www.prnewswire.com