PR Newswire Provides Checklist for What to Think About Before Producing a Video

NEW YORK, June 15, 2016 /PRNewswire/ -- If pictures are worth 1000 words, videos are worth 1 million. Today's audiences are demanding video, making it an essential component of successful marketing campaigns.

For effective video content, it's important to have a trusted partner to produce the video, as well as a multipronged approach with clear and concise objectives. PR Newswire's Guide Video Production Boot Camp: What You Need to Know for Your Next Production provides marketers an in-depth look into the ins and outs of the video production process.

This guide discusses:

• Tips for what to think about before video production;
• What to expect before, during and post-production; and
• How to use distribution to increase ROI (with a distribution case study example).

Compelling, well-crafted video content can act as the centerpiece of a marketing campaign: driving action, eliciting emotion and delivering results. To learn how to use video and distribution solutions to increase ROI, download the guide here: http://prn.to/1YpEy6j.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres    
Vice President, Strategic Communications & Content       
[email protected]
201-360-6882

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SOURCE PR Newswire Association LLC

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