PR Newswire Presents Tips for Using Social Media as a Press Release Strategy

NEW YORK, April 21, 2016 /PRNewswire/ -- Social media has reinvented the press release. With the emphasis on multimedia and tweetable headlines and quotes, it's clear social media has shaped today's press release into something very different from those of the past. Planning press releases strategically, with content marketing and social media programs, can help companies become an important resource and keep brands in front of their target audiences.

Tips for Creating a Press Release that Maximizes Social Sharing, a recent white paper from PR Newswire, explores the importance of brands using social media within a broader press release strategy.

"To understand and serve its customers well, a brand needs to participate in the social conversations surrounding them," says Victoria Harres, Vice President of Strategic Communications and Content at PR Newswire. This white paper will help PR and marketing professionals find ways to fit press releases into the continuous social conversation.

Topics discussed include:

• How social media has impacted the press release and distribution of content;
• How to use social media to inform press release strategy; and
• Best practices for writing releases that are easily sharable on social channels.

Download Tips for Creating a Press Release that Maximizes Social Sharing to learn how to have a consistent brand presence in social media with a press release strategy that mixes company news and alerts about compelling new content.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres
Vice President, Strategic Communications & Content
[email protected] 
201-360-6882

Photo - http://photos.prnewswire.com/prnh/20160421/358250
Logo - http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a

SOURCE PR Newswire Association LLC

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