PR Newswire Paper Offers Marketers Simple Checklist for Content Strategy Success

NEW YORK, July 13, 2016 /PRNewswire/ -- As buyers take the lead in the decision-making process, companies must create new strategies to deliver content that will attract and retain customers, ensuring prospects are engaged at each stage of the buying cycle.

PR Newswire's Buyer 2.0 Content Strategy Checklist examines how companies can accomplish this. The checklist looks at how buyers' changing behaviors dictate a new paradigm to effectively engage customers by:

• Creating engaging, substantive content
• Aligning content to the new buyer journey
• Using persona-driven marketing based on insights

The Buyer 2.0 Content Strategy Checklist analyzes the requirements for content marketing success and highlights the role that wire services can play in your campaign strategy. You can download this free checklist here: http://prn.to/29APb6k

About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content       
[email protected]
201-360-6882

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SOURCE PR Newswire Association LLC

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