PR Newswire Offers Tips for Content Marketers to Increase Leads and Brand Visibility

NEW YORK, March 12, 2012 /PRNewswire/ -- Content marketing pros are tasked at the highest level with keeping their brand visible, creating engaging customer and prospect experiences, and pushing leads into the sales funnel to drive revenue.

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These professionals employ a myriad of tactics, but none is as all-encompassing, cost-effective, fast and straightforward as distributing content over an online distribution network.

PR Newswire has put together some tips and tricks to leveraging online content distribution networks to generate cost-effective leads and build brand and thought leadership visibility.

Read the tips and tactics here: http://bit.ly/AbKOEK

As an industry thought leader, PR Newswire regularly produces original, relevant content aimed at offering public relations, investor relations and marketing professionals advice and strategies necessary to reach their communications goals. To access additional information and content, visit PR Newswire's Knowledge Center.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
[email protected]

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