PR Newswire eBook Helps Communicators Plan for a Crisis

NEW YORK, July 29, 2015 /PRNewswire/ -- Dealing with a crisis is never easy. Today's social media landscape encourages the rapid spread of news, and PR and marketing professionals must be ready to put out fires as soon as they erupt.

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But how can communicators be best prepared to protect their brands?

PR Newswire's eBook Crisis Communications Planning in the Social Media Age offers communicators valuable insights into developing a crisis plan tailored to social media that can help save any brand's reputation when it matters most. With tips on how to shape your message before, during and after a crisis, this eBook will guide communicators as they engage and communicate with all stakeholders.

Learn how to use social media to:

• Consistently engage audiences and anticipate crisis response;
• Communicate with internal and external stakeholders;
• Regain trust through a consistent presence on social media.

Facing a crisis is difficult, but it's more manageable with careful planning. Be prepared. Download this eBook today.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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SOURCE PR Newswire Association LLC

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