PR Newswire Case Study Explores How St. Baldrick's Increased Brand Awareness With Multichannel Campaign

NEW YORK, May 23, 2016 /PRNewswire/ -- Creating Awareness and reaching new audiences is essential for charitable organizations to reach new donors and attract volunteers. A multichannel campaign with quality content is critical for achieving that goal.

The St. Baldrick's Foundation, a volunteer-powered charity dedicated to raising money for lifesaving childhood cancer research, focuses on being a voice of authority within the childhood cancer community. As part of their communication strategy, St. Baldrick's seeks to build brand awareness and reach new audiences with innovative campaigns in order to stand out from other childhood cancer charities.

St. Baldrick's partnered with PR Newswire to create a Multimedia News Release--a branded landing page with social sharing and call to action buttons and content distribution solution--to raise awareness and share a new narrative around childhood cancers. This strategy allowed St. Baldrick's to educate audiences, share inspiring visual assets and encourage social sharing to increase involvement. The details of their strategy are discussed in PR Newswire's case study, St. Baldrick's Changes Narrative

Surrounding Childhood Cancers with Multichannel Content Campaign.

The case study explores St. Baldrick's strategy and shares key takeaways such as:

• How to use multimedia to build a new narrative;
• How to increase website traffic by reaching new audiences through distribution; and
• How non-profits can stand out from other similar organizations.

For more information on how St. Baldrick's was able to create a new brand narrative, position themselves as a voice of authority and increase website traffic and engagement with a multimedia news release, download the free case study here: http://prn.to/27QPpKO.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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