NEW YORK, Sept. 30, 2014 /PRNewswire/ -- Digital media has made the impact of public relations more measurable than ever before, but commonly used metrics such as views and social shares of content only scratch the surface of the impact a PR campaign can deliver. Sophisticated tools like URL tracking and marketing automation software can help identify key decision points for the potential customer, and uncover additional opportunities for PR to deliver and capture measurable top-line benefits such as:
- Discussions on a relevant digital forum to offer a trackable link to more related information
- Social mentions that include a link to a relevant web page.
- Commentary on an influential industry blog that may create an opportunity to offer non-promotional material that is highly relevant to the conversation.
For more discussion and additional ideas on how to use data to determine the ROI of your PR campaigns, read "Measuring the Business Impact of PR: Getting a Handle on Data," by Sarah Skerik, PR Newswire's vice president of strategic communications, on the Beyond PR blog: http://prn.to/1xxh2I5
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Media Contact:
Sarah Skerik
Vice President, Strategic Communications
201-360-6710
[email protected]
Logo - http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a
SOURCE PR Newswire Association LLC
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article